Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Made You Look: How to Use Brain Science to Attract Attention and Persuade Others

Made You Look: How to Use Brain Science to Attract Attention and Persuade Others

Simon, Carmen

Hardcover

Business GeneralManagementMarketing

Publisher Price: $38.00

ISBN10: 1265128650
ISBN13: 9781265128654
Publisher: McGraw-Hill Companies
Published: Apr 30 2024
Pages: 352
Weight: 3.06
Height: 1.09 Width: 9.28 Depth: 9.13
Language: English
A full-color, image-packed guide to developing highly persuasive content that attracts more customers than ever--all based on the latest brain science

There's an overlooked but critical scientific fact that every marketing profession needs to know: Many decisions start with attention, and it's your job to grab the attention of every prospective customer as effectively as possible. But in this increasingly fast-paced, busy, and noisy world, how do you capture people's attention, much less persuade them?

To answer this question, cognitive neuroscientist Carmen Simon leverages insights gleaned from her use of advanced technologies to study where people look, for how long, what type of attention leads to memories, and what keeps the brain coming back for more, to determine the effectiveness of sales pitches, marketing materials, corporate presentations, training videos, and other business content.

In Made You Look, Simon presents her four-part framework for effectively attracting the attention of customers and impacting their buying decision:

- Automatic triggers: capture audience attention with the physical properties of an external stimulus

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