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The Next CMO: A Guide to Operational Marketing Excellence
Paperback
ISBN13: 9781665711395
Publisher: Archway Publishing
Published: Sep 9 2021
Pages: 254
Weight: 0.72
Height: 0.58 Width: 5.50 Depth: 8.50
Language: English
The role of the Chief Marketing Officer has never been more complex-or more critical. As the marketing profession rapidly evolves, today's CMOs and tomorrow's marketing leaders are expected to balance visionary strategy with precise operational execution.
The Next CMO: A Guide to Operational Marketing Excellence delivers a practical framework to help you meet that challenge head-on. Drawing on decades of experience leading marketing teams at startups and multi-billion-dollar companies, authors Peter Mahoney, Scott Todaro, and Dan Faulkner present a comprehensive playbook for modern marketing leadership.
This guide provides a best practices approach to forming clear marketing goals, developing strategic plans, building impactful campaigns, optimizing budgets, and measuring real marketing ROI. It includes practical models, proven frameworks, and ready-to-use templates that help you structure an efficient, results-driven marketing strategy tailored to your organization's needs.
Whether you're a seasoned CMO or an aspiring marketing leader, The Next CMO offers actionable insights to help you:
Establish goals aligned with your business objectives Create scalable, strategy-based marketing plans Craft campaigns that drive measurable impact Optimize your budget for efficiency and effectiveness Demonstrate marketing's contribution to business growthIn today's data-driven, fast-moving marketing landscape, operational excellence is no longer optional-it's the foundation for success. This book is your essential guide to becoming a high-performing marketing leader and driving long-term value for your business.
3 different editions
Also available
The Next CMO: A Guide to Operational Marketing Excellence
Todaro, Scott
Faulkner, Dan
Mahoney, Peter
Hardcover
The Next CMO: A Guide to Operational Marketing Excellence
Todaro, Scott
Faulkner, Dan
Mahoney, Peter
Paperback
The Next CMO: A Guide to Operational Marketing Excellence
Todaro, Scott
Faulkner, Dan
Mahoney, Peter
Hardcover
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