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L'utilizzo dei social media, l'eWOM e i contenuti creati dagli utenti sono di tendenza
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ISBN10: 6205359251
ISBN13: 9786205359259
Publisher: Edizioni Sapienza
Published: Nov 15 2022
Pages: 128
Weight: 0.44
Height: 0.30 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9786205359259
Publisher: Edizioni Sapienza
Published: Nov 15 2022
Pages: 128
Weight: 0.44
Height: 0.30 Width: 6.00 Depth: 9.00
Language: Italian
La tecnologia ha portato numerosi cambiamenti nella vita delle persone. Dal XX secolo sono iniziati i cambiamenti e i progressi della tecnologia. Fondatori, sviluppatori, ingegneri e scienziati lavorano per migliorare l'utilizzo della tecnologia moderna. Di conseguenza, è nato Internet. Nel corso del tempo la popolarità di Internet è cresciuta. La generazione web si è sviluppata rapidamente. Si è verificato un cambiamento di paradigma nella modalità di acquisto di prodotti e servizi tra le persone a causa dell'interruzione della tecnologia, soprattutto durante l'epidemia di COVID-19. Con l'avanzare della tecnologia, gli utenti dei social media stanno diventando più consapevoli dei prodotti e dei servizi. Gli utenti online trovano il modo di leggere i vari contenuti generati dagli utenti e postati da precedenti acquirenti e operatori di marketing, insieme al passaparola elettronico di familiari, amici e gruppi della comunità. Lo studio mette in luce l'importanza delle piattaforme dei social media per la promozione di vari marchi presso i consumatori e la loro influenza sull'intenzione di acquisto dei consumatori.
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