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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Consumers' Perception on Online Repurchase Intention

Consumers' Perception on Online Repurchase Intention

Lee, Chai Har
Eze, Uchenna Cyril

Paperback

Marketing

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ISBN10: 3848442698
ISBN13: 9783848442690
Publisher: Lap Lambert Academic Pub
Published: Apr 18 2012
Pages: 140
Weight: 0.47
Height: 0.33 Width: 6.00 Depth: 9.00
Language: English
This book provides a fascinating detail of consumers' online repurchase behaviour and specific implications for policy, industry, and the academia. The 21st century has witnessed an exponential growth in global online social and business activities engendered by new technology applications, and consumers' requirements. This book is the first account to profile a comprehensive assessment of Internet and online commerce development in Malaysia in relation to other regional countries such as Singapore, Japan, Korea, Hong Kong, Thailand, and Indonesia, and an empirical examination of consumers' perception on online repurchase intentions using data from Malaysia. This book is insightful on the roles of Internet technology in online businesses; the perceptions of consumers on eight key determinants of consumers' online repurchase behaviour, growth opportunities and challenges for online business.

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