Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Businesswomen, Dabblers, Revivalists or Conmen?

Businesswomen, Dabblers, Revivalists or Conmen?

Oksanen-Ylikoski, Elina

Paperback

Marketing

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ISBN10: 3838309154
ISBN13: 9783838309156
Publisher: Lap Lambert Academic Pub
Published: Nov 10 2009
Pages: 192
Weight: 0.64
Height: 0.44 Width: 6.00 Depth: 9.00
Language: English
This book is a study of selling and salespeople. Moreover, this is a study of reading, writing and rethinking academic, network marketing (NM) practitioner and media texts of selling and salespeople especially in social settings, such as in the network marketing (NM) context. The focus of this book is to examine two intertwined issues. Firstly, it wishes to explore and challenge concurrent representations of selling and salespeople within the academic community. Secondly, it wants to create an understanding of controversial representations and conflicting opinions of network marketing within academic and practitioner communities and in the media. Thus, firstly, this book provides new epistemological and methodological insights into mainstream academic sales studies and, secondly, creates new knowledge concerning a neglected marketing area, namely network marketing.

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