Marketing in 2012
No B.S. Grassroots Marketing: The Ultimate No Holds Barred Take No Prisoner Guide to Growing Sales and Profits of Local Small Businesses
by
Slutsky, Jeff, Kennedy, Dan S.
Das Konzept des Behavioral Corporate Branding
by
Dietrichs, Julia
Implikationen neurowissenschaftlicher Erkenntnisse und Verfahren im Online-Marketing
by
Biedrowski, Faye
Fearless Referrals: Boost Your Confidence, Break Down Doors, and Build a Powerful Client List
by
Anderson, Matt
Multikanalstrategien im Handel: Evaluation von Kriterien für eine erfolgreiche Umsetzung anhand ausgewählter Beispiele
by
Galal, Kerim
Die Auswirkungen von Wechselkursschwankungen auf gewinnoptimale Preispolitik im internationalen Marketing: Eine empirische Untersuchung
by
Stockmeyer, Wolfgang
The Experience Effect for Small Business: Big Brand Results with Small Business Resources
by
Joseph, Jim
Customer Loyalty
by
Muzammil, Farhan
What It Takes... To Earn $1,000,000 In Direct Sales: Million Dollar Achievers Reveal the Secrets to Becoming Wildly Successful (Vol. 5)
by
McCay-Smith, Kirsten
Fair Trade und Corporate Social Responsibility - Zusammenhänge und Hintergründe
by
Becker, Josefine
Sportsponsoring als Kommunikationsinstrument im Rahmen des Luxusmarkenmanagements
by
Papadopoulos, Georgios
Factors Affecting Consumer Behaviour in Online Shopping
by
Zhou, Yuan, Ali, Faizan
Performance of Coffee Farmers Marketing Cooperatives
by
Sherefa, Ahmedin
Erfolgreiche Geschäftsprozesse Durch Standardisierte Warenwirtschaftssysteme: Marktanalyse, Produktübersicht, Auswahlprozess
by
Vering, O., Wiese, J.
Seniorenmarketing - Finanzielle Verhältnisse, Konsumverhalten, Medien und altersbedingte Veränderungen
by
Herrmann, Birgit
YouTube Guidebook: Video Marketing for Businesses, Entrepreurs, and Internet Stars (2012 Version)
by
Bullard, Marc
Tools of the Trade: Modern Marketing for Construction Brands
by
Brown, Neil M.
Language Variety Choice in Moroccan TV Advertising
by
Chekeiri, Hafida
Customer Satisfaction
by
Jayashree, Sreenivasan, Mohd Noor, Mohd Nazri
Der Neue Mobile-Commerce: Erfolgsfaktoren Und Best Practices
by
Heinemann, Gerrit
Goats in Trees: The Whys and Why-Nots of Successful Branding, Marketing and More
by
Bangerter, J. Mark
An Analysis of Customer Satisfaction in Food Retailing
by
Bendov, Iveta
Event as the Promotional Tool of Place Marketing
by
Shishenina, Anna
Permission Marketing
by
Vyas, Chaitanya, Dave, Darshana
The Magic Pill
by
Rohleder, T. J.
The Social Media Strategist: Build a Successful Program from the Inside Out
by
Barger, Christopher
Product Placement in Spielfilmen: Am Beispiel der Fallstudie "BMW Z3 Roadster"
by
Saeftel, Florian
Die Einstellung der syrischen Konsumenten zu europäischen Lebensmitteln: Bedeutung für die Nachfrage und Konsequenzen für das Lebensmittelmarketing
by
Hammoud, Samer
Einsatz von Social Media im Nonprofit Marketing: Eine Darstellung am Beispiel des Organspendevereins JUNGE HELDEN e.V., Berlin
by
Kannwischer, Nadine
Business is Like a Box of Chocolates: How to be the Cream Amongst the Nuts! A Delicious Marketing Assortment to Thrive and Survive in any Economy!
by
Karim, Pervaiz R.
Massive Business Profits with Rapid Online Strategy: Get Results. Get Customers and Crush Your Competition
by
Sim, Desmond
The Art of the Pitch: Persuasion and Presentation Skills That Win Business
by
Coughter, Peter
Trade Promotion Strategies: Best Practices
by
Cellich, Claude
PR und KMU - Social Media als Public Relations-Instrument für Kleine und Mittelständische Unternehmen in Österreich unter besonderer Berücksichtigung
by
Schöps, Bernhard
Hochzeitsmarketing - Hochzeitsmarktanalyse Deutschland: Strategieableitung für die Kommunikation von Hochzeitsagenturen
by
Bohlmann, Nina
Exzellenz Im Dienstleistungsmarketing: Fallstudien Zur Kundenorientierung
by
Bruhn, Manfred, Meffert, Heribert
The Entrepreneur's Guide to Market Research
by
Wenzel, Anne M.
Strategic International Marketing: An Advanced Perspective
by
Gupta, Suraksha, Melewar, T. C.
Marketing with Web 2.0: Social Networking and Viral Marketing (First Edition)
by
Anderson, David L.
Marketplace Advocacy Campaigns: Generating Public Support for Business and Industry
by
Miller, Barbara Manning
Soziale Medien im Rahmen des Online-Marketing: Ziele, Einflussmöglichkeiten, Problembereiche und korrespondierende Lösungsansätze aus Sicht eines Kons
by
Klemm, Rüdiger
Performance comparison and study the impact of marketing expenses, wages & salary and age on the firm performance in Indian Cotton Textile Industry
by
Gaurav, Kunal
The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition
by
Caywood, Clarke L.
Pricing: Segmentation and Analytics
by
Bodea, Tudor
Faszination: Marketing Im Wechselbad Der Gefühle
by
Stüwe, Björn
Internet & Co. Im Handel: Strategien, Geschäftsmodelle, Erfahrungen
by
Ahlert, Dieter, Becker, J., Kenning, P.
Marketingovye Kommunikatsii
by
Grigoryan Ekaterina
E-Brand Extensions
by
Wan Li, Yen
The Place of Internal Equity in Customer Relationship Management
by
Nasse, Theophile Bindeoue
Die Logik Der Marke: Wie Sie Systematisch Markenhöchstleistungen Erzielen
by
Wichert, Christine
Marktforschung: Ein Einführendes Lehr- Und Übungsbuch
by
Olbrich, Rainer, Battenfeld, Dirk, Buhr, Carl-Christian
Marketing Strategy for Medical Devices
by
Coufalová, Hana
Source Credibility and Consumer's Purchase Intention
by
Sallam, Methaq
Von .com Zu .Profit: Strategien Für Das Electronic Business Der 2. Generation
by
Keen, Peter, Earle, Nick
Wenn Käufer Streiken: Mit Klarem Profil Gegen Consumer Confusion Und Kaufmüdigkeit
by
Rudolph, Thomas, Schweizer, Markus
SEO Secrets For 2012: Search Engine Optimization
by
Monahan, Michael C.
Konsumentenpsychologie Und Markenartikel
by
Unger, F.
Public Relations: A Managerial Perspective
by
Moss, Danny, Desanto, Barbara
Contemporary Green Marketing Strategies and Practices
by
Samuel, Nebiyu
Mobile Marketing Im Sport
by
Lietz Peter
Corporate Social Responsibility Aus Konsumentensicht: Zustandekommen Der Beurteilung Und Ausgewählte Erfolgswirkungen
by
Rommelspacher, Marion
Brand Revolution: Ousting Old Mideast Trading Mindsets
by
Baaghil, Said Aghil
Sovremennaya Yaponskaya Reklama
by
Egorova Dar'ya, Shpakovskiy Vyacheslav
Brand Revolution: Ousting Old Mideast Trading Mindsets
by
Baaghil, Said Aghil
Hospitality & Tourism Human Relations Management in Africa
by
Ubani, Lumumba Umunna
Hospitality & Tourism Human Relations Management in Africa
by
Ubani, Lumumba Umunna
Propuesta Marketing Online Hotel Embajador
by
Peña Evelyn
Multisensuelle Unternehmenskommunikation: Erfolgreicher Markenaufbau Durch Die Ansprache Aller Sinne
by
Haug, Andrea
A Journey from Brand Awareness to Consumer/Brand Loyalty
by
Osman, Amber, Subhani, Muhammad Imtiaz
Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications
by
Marketing Your Way to Easy Living: Eight Ways to Market Your Small Business to the Masses
by
McKimmy, David L.
Marketing Partnerskikh Otnosheniy V Sporte I Obrazovanii
by
Fonova Nina
Investigating Sport, Fan and Event Involvement in Sponsorship Research
by
Makisi, Joseph
Möglichkeiten der Kundenintegration im B-to-C
by
Meier Frauke
Marketing Your Way to Easy Living: Eight Ways to Market Your Small Business to the Masses
by
McKimmy, David L.
The New Strategic Brand Management: Advanced Insights and Strategic Thinking
by
Kapferer, Jean-Noël
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
by
Lindstrom, Martin
Scientific Advertising
by
Hopkins, Claude C.
Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business
by
Chandler, Stephanie
Customers Are the Answer to Everything: How to Get and Keep All the Customers Your Business Wants
by
Hanlon, Martha, Williams, Chris
Kundenclubs & More: Innovative Konzepte Zur Kundenbindung
by
Kreutzer, Ralf T., Kuhfuß, Holger, Hartmann, Wolfgang
Werbebotschaften Im Interkulturellen Vergleich
by
Verbylo Nataliia
Chancen im Kleinen - Marktnischen als Wachstumsstrategie mit Zukunft am Beispiel der Automobilindustrie
by
Meyer, Thomas
Anakku: Revitalising the Next to Nature Feeding Range
by
Lim, Weng Marc, Wan Seeto, Seing, Han Lim, Pik
Das DIG-Modell: Konzept und Anwendungen am Beispiel der Novaled AG
by
Engel, Annegret
Mitgliedergewinnung für einen Personalverband
by
Ruchti, Hanns
Social Media Marketing. Chancen und Herausforderungen der neuen Form des Online-Marketings im Web 2.0
by
Etzel, Simon
Die Rolle der Geschichte in der Markenbildung
by
Feiks, Markus
Entering the Wine Industry in China: Possible Marketing Strategies
by
Bobik, Melanie
Die Bedeutung des Relationship Marketings für mittelständische Unternehmen am Beispiel des Stahlhandels
by
De Vos, Daniel
Cause Related Marketing: Fit as success factor in CRM
by
Bischoff, Anna Lena
Entwicklung eines Bewertungsmodells für das Beschwerdemanagement auf Basis der EFQM
by
Peters, Sandra
Strategisches Kommunikationskonzept für ein global agierendes Unternehmen anlässlich der Markteinführung eines Investitionsguts in Deutschland: Zusamm
by
Geissler, Laura
Die Strategische Marktanalyse, Positionierung und Wettbewerbsdifferenzierung im Optiker-Retailmarkt - 2009
by
Donhauser, Jürgen
Werbung als Dissonanzauslöser - Die Wirkung von Social Advertising und der Umgang des Rezipienten mit Einstellungsirritationen
by
Schöberl, Sabrina
Venue and Tour Management: Jamie Cullum - LIVE @ GMD
by
Stickler, Verena
Coupons as an instrument for manufacturers of consumer goods to achieve customer loyalty
by
Krahl, Sylvia
Branding in Politics: The Use of Branding Techniques in Barack Obama's Presidential Campaign
by
Scholz, Lucie
Diffusion durch Innovation - wie die Marktdiffusion innovativer Produkte durch innovative Geschäftsmodelle unterstützt werden kann: Diffusion by innov
by
Cichy, Patrick
The Bodyshop - An Analysis of the Company´s Actions towards Sustainability
by
Assenmacher, Katja
Inwiefern beeinflusst das Markenimage die Kaufentscheidung?
by
Eigenseer, Alex Elisabeth
Dominez Votre Marché sur Internet: Vos clients vous cherchent sur Internet, peuvent-ils vous trouver?
by
Lemire, Giselle, Goxe, Pierre
Ingame-Advertising
by
Schiele Carola
Crm Für Den Mittelstand: Voraussetzungen Und Ideen Für Die Erfolgreiche Implementierung
by
Brendel, Michael
Erfolgsfaktor Markenname: Wie Unternehmen Gute Markennamen Entwickeln, Etablieren Und Schützen
by
Bugdahl, Volker
Kommunikations-Controlling: Kommunikation Und Information Quantifizieren Und Finanziell Bewerten
by
Porák, Victor, Piwinger, Manfred
Rossiyskaya I Britanskaya Reklama V Turizme
by
Ilyushkina Mariya
Emergency Public Relations: Crisis Management in a 3.0 World
by
Bernstein, Alan B., Rakowitz, Cindy
Emergency Public Relations: Crisis Management in a 3.0 World
by
Bernstein, Alan B., Rakowitz, Cindy
The Wow Factor!
by
Rohleder, T. J.
Market Wizards, Updated: Interviews with Top Traders
by
Schwager, Jack D.
Ready to Launch: The PR Couture Guide to Breaking into Fashion PR: How to Begin a Successful Career in Fashion Public Relations
by
Noricks, Crosby
Neuromarketing in the B-to-B-Sector: Importance, potential and its implications for Brand Management
by
Gentner, Friedrich
La publicidad en la política
by
Santana Luna Fabián Ignacio
Wie Aus Ideen Bilder Werden: Einfach Besser Präsentieren -- In Sekunden Überzeugen
by
Lasko, Wolf W.
Simple Small Business Marketing: 77 Free and Low Cost Ways Proven To Attract New customers in any economic climate
by
Alos, Michael John
Mastering QR Codes For Your MLM Business: Everything You Must Know Before Using QR Codes In Your MLM, Network Marketing Business!
by
Driggers Jr, Mike
Brand Development of Coca-Cola Company (UK): Exploring new branding opportunities for Coca-Cola Company (UK)
by
Lopez, Daniela
Do-it-Yourself Vacation Rental Branding: Vacation Rental Owner's Manual
by
Beasley, Dana Susan, Nelson, Deborah S.
Consumer-Brand Relationships: Konzeption, Messung Und Konsequenzen Emotionaler Markenbindung
by
Heinrich, Daniel
Personalizirovannye Marketingovye Kommunikatsii
by
Okol'nishnikova Irina
UK Consumers Attitudes Toward Fast Food
by
Alatawy, Khald
Die Bestimmung von Lizenzgebühren aus betriebswirtschaftlicher und juristischer Sicht
by
Goll, Alexander
Innovative Produktpolitik: Strategie -- Planung -- Entwicklung -- Durchsetzung
by
Kramer, Friedhelm
Pilotstudie zur Abschätzung von Chancen und Risiken von Social Media Marketing für die Fa. E. Wertheimer GmbH
by
Bittner, Dimitri
Social Media Marketing: For Small and Very Small Business
by
Morris, Duke
El Libro Verde Para Comenzar a Vender en Internet: Ganar dinero en Internet
by
Gonzalez, David, Aura, Federico
Strategic Marketing Planning for the Small to Medium Sized Business: Writing a Marketing Plan
by
Anderson, David
Pick Up The Phone
by
Jackson, Chris
Attract Sell Keep: : The Art of Marketing Your Services
by
Feldman Jr, Henry a.
Brand It Or Die: Action for Organizational Effectiveness Toolkit
by
Mpezeni, Kennedy
Wert- Und Bedürfnisorientierte Segmentierung Von Konsumgütermärkten: Eine Empirische Analyse Am Beispiel Der Augenoptikbranche
by
Medelnik, Norbert Georg
Attract Sell Keep: The Workbook: Exercises to Help You Learn The Art of Marketing Your Services
by
Feldman Jr, Henry a.
Marketing Uslug
by
Malyshev Aleksey, Reznik Galina
Social Media Marketing Risk Management For Safety & Profit: How To Make More Money, Cut Costs & Mitigate Your Social Media Marketing Risks Now Before
by
Colón, Anthony D.
Uprising: How to Build a Brand--And Change the World--By Sparking Cultural Movements
by
Goodson, Scott
Angst Und Leistung in Teams Der Medienwirtschaft: Systemtheorie - Marktanforderungen - Wirkfaktoren
by
Sorge, Stefanie
Neukundengewinnung Durch Dialogkommunikation: Eine Analyse Des Nutzungs- Und Wirkungsverhaltens Von Kommunikationsinstrumenten Unter Besonderer Berück
by
Liersch, Anna
What It Takes... To Earn $1,000,000 In Direct Sales: Million Dollar Achievers Reveal the Secrets to Becoming Wildly Successful (Workbook)
by
McCay-Smith, Kirsten
Panty Pad: Marketing Menstrual Pads to the Japanese Market
by
Lim, Weng Marc
Brand management and marketing of luxury goods: From the historical development of luxury to our present-day perception
by
Scholz, Lucie
Virales Marketing - Gefahrenquelle oder Erfolgspotenzial?"
by
Ozod-Hamad, Mariam
Key Account Management - ein Überblick
by
Möller, Sebastian, Jastrzebski, Adam
Jump... and the Net Will Appear!
by
Rohleder, T. J.
Storytelling als Instrument des Behavioral Branding
by
Janson, Andreas
Csr 2.0: Online-Spendenplattformen als neues Instrument für Corporate Giving: Eine Untersuchung am Fallbeispiel betterplace.org
by
Sommeregger, Maximilian
Little White Marketing Lies: Misconceptions that Block the Success of Your Business
by
Kraus, Elizabeth
Epatiruyushchiy PR V Istorii Svyazey S Obshchestvennost'yu
by
Vil'chinskaya-Butenko Marina
Customer Relationship Management
by
Venkateshwarlu, Haripuram, Anthony, Patrick
Die Zukunft Der Werbeagenturen: Strategische Planung ALS Innovationsmotor
by
Botzenhardt, Florian, Pätzmann, Jens Uwe
Detaillierte und langfristige Marketingplanung zur Vermarktung eines Präventionskonzeptes
by
Mantler, Philip
Wahrnehmung Von Sportsponsoren Im TV
by
Gammersbach Dominik
Rock Your Business! Your Book as Your Business Card
by
King, Michael Ray
Kosten Senken Mit Crm: Strategien, Methoden Und Kennzahlen
by
Pufahl, Mario, Stokburger, Gregor
Subkulturen Im Unternehmen: Messung Und Auswirkungen Auf Organisationale Entscheidungen
by
Esser, Silke
Erfolgspotentiale und Risiken von Social Networks für Unternehmen
by
Schönherr, Katja
Marketing Informatsionnogo Obshchestva
by
Yanenko Mikhail
Football Sponsorships and Brand Loyalty
by
Brännström, Erik, Gunnarsson, Hampus
Campaign It!: Achieving Success Through Communication
by
Parker, Chris, Barnard, Alan
CHINA Understanding & Dealing with the Chinese Way of Doing Business!: Coping with the New "Central Kingdom"
by
De Mente, Boye Lafayette
Youth Marketing 101: how to win the youth market without advertising
by
Benjamin, Freddie, Kunto, Ghani, Dhaliwal, Josh
Branding Pakistan
by
Asghar, Kashir
Bestimmung eines Markenimages anhand von User Generated Content
by
Bielowski Daniel
The Social Media
by
Imhof Ramona Marina
Great Legal Marketing: How Smart Lawyers Think, Behave and Market to Get More Clients, Make More Money, and Still Get Home in Time for Dinner
by
Glass, Benjamin W.
42 Rules of Product Marketing: Learn the Rules of Product Marketing from Leading Experts from Around the World
by
Lawley, Brian, Burton, Phil, Parker, Gary
Sintaksis Teksta Torgovoy Reklamy: Vozdeystvuyushchaya Funktsiya
by
Kozina Tat'yana
Positioning strategy of service SME in foreign fragmented market
by
Lutsenko, Elena
After Effects of Brand Repositioning
by
Ahmed, Nouman
The Integrated Marketing Communication and Brand Orientation
by
Ahmad, Rizwan, Ijaz, Rabia
Sacale Partido a Tu Cerebro: Todo lo que necesitas saber para mejorar tu memoria, tomar decisiones y aprovechar todo tu potencial
by
Braidot, Nestor
Reputation Transfer to Enter New B-To-B Markets: Measuring and Modelling Approaches
by
Falkenreck, Christine