Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Marketing Strategy for Medical Devices

Marketing Strategy for Medical Devices

Coufalová, Hana

Paperback

Marketing

ISBN10: 3838354842
ISBN13: 9783838354842
Publisher: Lap Lambert Academic Pub
Published: Jan 23 2012
Pages: 112
Weight: 0.39
Height: 0.27 Width: 6.00 Depth: 9.00
Language: English
In todays modern markets the possibilities and channels through which companies can reach out to potential customers are almost boundless and can be equally confusing. It consequently is very important to have a good and detailed marketing strategy to be able to succeed on the market. The development of a marketing strategy for medical devices, which are high-tech and specialized products sold on a high competitive market, is therefore challenging and most important to reach - and exceed - the set goals. This book describes the launch of medical devices, its critical points and the optimalization of the process in a particular company. The book is based on the author's experience gained during her internship in the EMEAC headquarters of an international medical company in Brussels, Belgium, where she participated on the creation and implementation of the new product launch plan.

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