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Aktueller Forschungsstand zum Stress von Kunden beim Kaufverhalten
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ISBN10: 3656096805
ISBN13: 9783656096801
Publisher: Grin Verlag
Published: Jan 8 2012
Pages: 26
Weight: 0.10
Height: 0.06 Width: 5.83 Depth: 8.27
Language: German
ISBN13: 9783656096801
Publisher: Grin Verlag
Published: Jan 8 2012
Pages: 26
Weight: 0.10
Height: 0.06 Width: 5.83 Depth: 8.27
Language: German
Studienarbeit aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: gut, Justus-Liebig-Universität Gie en, Sprache: Deutsch, Abstract: Die vorliegende Hausarbeit beschäftigt sich mit dem Thema Aktueller Forschungsstand zum Stress von Kunden beim Kaufverhalten. Ziel der Arbeit ist es, dem Leser zu verdeutlichen, was Stress überhaupt ist. In erster Linie geht es um die Stressentstehung und die Auswirkungen von verschiedenen Stressarten, sowie die Erklärung unterschiedlicher Strategien der Stressbewältigung. Au erdem werden mehrere Ansätze aufgezeigt, wie Unternehmen mit Konsumentenstress umgehen und welche Schlüsse sie daraus ziehen können. Doch zunächst soll erkennbar gemacht werden, warum das Thema sowohl aus Praxisals auch aus Forschungssicht interessant ist. Danach erfolgen Definitionen der zentralen Begriffe, um ein Grundverständnis zu erlangen und dem weiteren Verlauf der Arbeit folgen zu können. Im Anschluss wird der aktuelle Forschungsstand aufgezeigt. Hierbei wird in erster Linie auf die Entstehung und Auswirkungen von Stress einerseits und die Stressbewältigung andererseits eingegangen, wozu zahlreiche Studien vorliegen. Die daraus abgeleiteten Handlungshinweise für das Management werden im darauffolgenden Schritt erklärt. Schlie lich folgt eine Zusammenfassung, in dem auf die Schwerpunkte und Lücken der Forschung eingegangen wird, bevor die Arbeit mit einer kurzen eigenen Meinung schlie t.
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