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Simple Small Business Marketing: 77 Free and Low Cost Ways Proven To Attract New customers in any economic climate
Paperback
ISBN13: 9780615583662
Publisher: Growth Publications
Published: Feb 9 2012
Pages: 124
Weight: 0.33
Height: 0.26 Width: 5.50 Depth: 8.50
Language: English
Most small business owners know they need better marketing, but they do not always have the time, budget, or staff to run complicated campaigns.
Simple Small Business Marketing gives business owners 77 practical, low-cost marketing ideas they can use to attract more leads, bring in new customers, and get more value from the customers they already have.
Instead of theory, this book focuses on simple actions you can put to work quickly. You will find ideas for improving your offers, asking for referrals, following up with leads, using direct response marketing, creating stronger calls to action, building partnerships, using newsletters, increasing repeat business, and making your marketing easier to measure.
Inside, you will discover how to:
- Use low-cost marketing strategies to attract more customers
- Create stronger offers that give prospects a reason to respond
- Improve follow-up so more leads turn into paying customers
- Use referrals, partnerships, and joint ventures to reach new buyers
- Make your advertising easier to track and measure
- Increase sales from existing and past customers
- Avoid common marketing mistakes that cost small businesses money
- Think more clearly about your ideal customer, your message, and your next step
The book also includes bonus sections on marketing mistakes that hurt business profits, simple ways to grow almost any business, and how to use joint ventures to reach new customers with less risk and lower marketing costs.
If you are a small business owner, local service provider, consultant, coach, or entrepreneur looking for practical marketing ideas without spending a fortune, this book gives you a straightforward place to start.
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