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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Tools of the Trade: Modern Marketing for Construction Brands

Tools of the Trade: Modern Marketing for Construction Brands

Paperback

Business GeneralMarketing

Publisher Price: $69.00

ISBN10: 0984931902
ISBN13: 9780984931903
Publisher: Rb Communications Inc
Published: Jan 9 2012
Pages: 216
Weight: 1.55
Height: 0.70 Width: 8.40 Depth: 10.90
Language: English
TOOLS OF THE TRADE: MODERN MARKETING FOR CONSTRUCTION BRANDS is a comprehensive guide that covers all aspects of marketing in the construction industry, from building products and equipment, to A/E/C services and retail, along with detailed examples of construction marketing implementation. The book is organized in five units including strategic marketing, tactical marketing, specialized channels and segments (distributor and retail channels, marketing architectural, engineering and construction services), practical marketing considerations, and construction marketing resources. And TOOLS OF THE TRADE: MODERN MARKETING FOR CONSTRUCTION BRANDS will serve as the as the study guide for the Construction Marketing Association's Certified Construction Marketing Professional (CCMP) program.

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