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Der Neue Mobile-Commerce: Erfolgsfaktoren Und Best Practices
Paperback
Business GeneralManagementMarketing
ISBN13: 9783834931719
Publisher: Springer Nature
Published: Jan 10 2012
Pages: 229
Weight: 0.90
Height: 0.60 Width: 6.70 Depth: 9.40
Language: German
Mobile Commerce wird als Online-Kanal der Zukunft dargestellt, der insbesondere durch die rasante Verbreitung von Smartphones und Tablet-Computern getrieben wird und dem auch für die nächsten Jahre stürmische Wachstumsraten in Aussicht gestellt werden. Gerrit Heinemann klärt, was die Besonderheiten am modernen M-Commerce sind und wie es sich von den anderen Handelsformen unterscheidet. Dieses legt den Grundstein für die Herausarbeitung spezifischer Erfolgsfaktoren des M-Commerce. Anhand von anerkannten Best Practices wird belegt, wie sich erfolgreicher Mobile-Online-Handel darstellt und was die lessons- learned der letzten Jahre sind.
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