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Diffusion durch Innovation - wie die Marktdiffusion innovativer Produkte durch innovative Geschäftsmodelle unterstützt werden kann: Diffusion by innov
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ISBN10: 3656116865
ISBN13: 9783656116868
Publisher: Grin Verlag
Published: Feb 4 2012
Pages: 64
Weight: 0.21
Height: 0.15 Width: 5.83 Depth: 8.27
Language: German
ISBN13: 9783656116868
Publisher: Grin Verlag
Published: Feb 4 2012
Pages: 64
Weight: 0.21
Height: 0.15 Width: 5.83 Depth: 8.27
Language: German
Studienarbeit aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Ruhr-Universität Bochum, Veranstaltung: Marketingseminar, Sprache: Deutsch, Abstract: Die Fähigkeit zur Innovation entscheidet über unser Schicksal (Bundespräsident Roman Herzog in seiner Rede Aufbruch ins 21. Jahrhundert am 26. April 1997). So drastisch beschrieb der Bundespräsident Roman Herzog die Rolle und Wichtigkeit der Innovation. Innovationen helfen Unternehmen dem Wettbewerb, bei zunehmender Globalisierung der Märkte, standzuhalten und langfristig erfolgreich zu sein. Den Wettbewerbsvorteil erlangen die Unternehmen dabei durch eine kurzzeitige Monopolstellung. Ohne ein optimal ausgestaltetes Geschäftsmodell sind Innovationen allerdings zum Scheitern verurteilt. Es wird nicht möglich sein, die Nutzenstiftung der Innovation ökonomisch effizient zu verwerten. An dieser Stelle setzt die Fragestellung dieser Seminararbeit an. Die Beantwortung dieser soll aufzeigen, wie innovative Geschäftsmodelle die Diffusion von innovativen Produkten unterstützen können. Ziel dieser Seminararbeit ist es, die Auswirkungen des Geschäftsmodells auf die Innovationsdiffusion zu analysieren und daraus Ansätze für eine optimale Ausgestaltung des Geschäftsmodells zu formulieren.
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