Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Scientific Advertising

Scientific Advertising

Hopkins, Claude C.

Paperback

AccountingBusiness GeneralMarketing

ISBN10: 1612034357
ISBN13: 9781612034355
Publisher: Bottom Of The Hill Pub
Published: Feb 1 2012
Pages: 106
Weight: 0.25
Height: 0.22 Width: 5.00 Depth: 8.00
Language: English
David Ogilvy said of Scientific Advertising, Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life. In Scientific Advertising Claude C. Hopkins outlines testing and measuring based advertising thereby reducing potential losses of unsuccessful campaigns and maximizing the effectiveness of profitable ones. Or, as Hopkins wrote, the advertiser is playing on the safe side of a hundred to one shot. Claude C. Hopkins was one of the great advertising pioneers believing that advertising existed only to sell something and should be measurable and justify the results that it produced. Hopkins worked for various advertisers, including Bissell Carpet Sweeper Company, Swift & Company and Dr. Shoop's patent medicine company. Hopkins insisted copywriters researched their client products and produce reason-why copy. He also asserted that a good product was its own best salesperson and as such sampling was an excellent tactic to increase sales.

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