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Scientific Advertising
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AccountingBusiness GeneralMarketing
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ISBN13: 9780486836058
Publisher: Dover Pubn Inc
Published: Sep 18 2019
Pages: 112
Weight: 0.30
Height: 0.40 Width: 5.00 Depth: 7.80
Language: English
Scientific Advertising begins with a simple declarative statement: The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. And in 21 concise chapters, Claude C. Hopkins covers the essence of good advertising.
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