Marketing in 2009

The Market for Grass-fed Beef in Appalachia by Evans, Jason

Marketing Community-based ecotourism based in Senegal, West Africa by Armitt, Thomas

Marketing strategy of Sony for portable audio device business by Pham-Gia, Khanh

Case study: Kodak at a crossroads - The transition from film-based to digital photography by Pham-Gia, Khanh

Mommy, Where Do Customers Come From?: How to Market to a New World of Connected Customers by Bailin, Larry

Internet Marketing for Entrepreneurs: Using Web 2.0 Strategies for Success by Payton, Susan

50 in 50 by Rohleder, T. J.

United under SAP: The process of eliminating information islands for ThyssenKrupp in China (Zhongshan) by Gundlach, Marcel

Was ist Headis? by Parzych, Nina Viola

Consumer Decision Behavior in Online Shopping Environments by Li, Pei-Fen

Erfolgreiches Weinmarketing für den Export by Hömstreit, Silke

Werbung als Orientierungsfaktor im medialen Programm by Kaufmann, Maria

Internes Marketing bei Adeg by Christian, Idinger

E-Privacy by Gebert, Natallia

Das touristische Potential Hamburgs für chinesische Europa-Reisende. Eine Bestandsanalyse mit konkreten Veränderungsvorschlägen by Von Neree, Linda

Chancen und Risiken von Markenallianzen dargestellt am Beispiel von Lebensmitteln by Beller, Christian

Kundenwert von Online Kunden: Spezialisierung auf Online Banking Kunden by Bröker, Farshid

Media-Auditing by Schweiger, Carsten

Key Success Factors in Internet Advertising by Papadopoulos, Symeon

The New Community Rules: Marketing on the Social Web by Weinberg, Tamar

The DNA of Internet Marketing: Keeping You Ahead of the Internet Marketing Game by Hailey, Lehman

Möglichkeiten und Grenzen effektiver Marktbearbeitungsstrategien in der Pharmabranche dargestellt am Ländermarkt Indonesien by Poeradiredja, Andree

Beschwerdeverhalten Und Kundenbindung: Erfolgswirkungen Und Management Der Kundenbeschwerde by Brock, Christian

Recession Marketing by Finora, Joseph

McDonald's Russia: Managing a Crisis: Case Study by Molch, David

Analysis on the Brand Awareness of Hino Dutro by Lukmanto, Stephanus

The Product Manager's Guide to Pricing by Wanless, W. Brian

Kommunikation zur Energiesensibilisierung by Kalwait, Maria

Country Image and Its Effects in Promoting a Tourist Destination by Marshalls, Maurice

Markteintritts- und Marktbearbeitungsstrategien deutscher Automobilhersteller auf dem chinesischen Automobilmarkt by Niedner, Kim

Aufbruch by

Interpreting Consumer Choice: The Behavioural Perspective Model by Foxall, Gordon

Affiliate Marketing - Perspective of Content Providers by Nevosad, Lukas, Benediktova -. Nevosadova, Barbora

Verhaltensforschung und Sportmarketing by Niklas, Susanne

Marketing und Mass Customization von Musikinstrumenten by Palkoska, Jan Ulrich

PR Strategy and Application: Managing Influence by Coombs, W. Timothy, Holladay, Sherry J.

The Brain Audit: Why Customers Buy (and Why They Don't) by D'Souza, Sean

E-Procurement by Horváthné Pásztor, Lilla

The Internet as a Marketing Tool for Marketing the Higher Education by Abu Ghannam, Jiries

Kooperation und Wettbewerb: Spieltheoretische Betrachtung am Beispiel Energiemarkt by Mikulaschek, Nikolaus

Going Global: An Information Sourcebook for Small and Medium-Sized Businesses by Awe, Susan C.

Ads to Icons: How Advertising Succeeds in a Multimedia Age by Springer, Paul

Empirische Mastertechniken: Eine Anwendungsorientierte Einführung Für Die Marketing- Und Managementforschung by

Kommunikation Und Krise: Wie Entscheider Die Wirklichkeit Definieren by

Messung Von Zahlungsbereitschaften Bei Industriellen Dienstleistungen by Niederauer, Christian M.

Markenwert Und Markenwertermittlung: Eine Systematische Modelluntersuchung Und -Bewertung by Buchele, Mark-Steffen, Hoepfner, Jörg, Bentele, Günter

Informelle Mitgliedschaft in Brand Communities: Einflussfaktoren, Konsequenzen Und Gruppenunterschiede by Hoppe, Melanie

Brand Community Management: Eine Empirische Analyse Am Beispiel Der Automobilbranche by Hartleb, Vivian

Peer Shopping by Konrad, Verena

Unsecured Ladders: Meeting the Challenge of the Unexpected by Robinson, G.

Marketing Environment: What factors "internal "to an organisation can have an influence on the way it perceives and responds to its external by Fitzen, Lena

Soundbait: Creative Weapons of Mass Distraction by Williams, D. J.

An overview and analysis of strategic alliances on the example of the car manufacturer Renault: A story of success and failure by Patz, Martin, Rakowski, Nina

Paddy Power retail betting service report by Binderis, Laurynas

Branddigital by Adamson, Allen P.

Consumer Perceptions of the Value of Fats in Super Premium Ice Cream by Jehli, Christian

Sex sells by Çelen, Çağla

Multisensuales Marketing by Thron, Jesko A.

Conscious Branding by Funk, David, Levis, Anne Marie

55 Ways to Promote & Sell Your Book on the Internet by Baker, Bob

Herd: How to Change Mass Behaviour by Harnessing Our True Nature by Earls, Mark

PR Therapy: Ignite Your Passion for Promoting Your Products, Services, and Even Yourself! by Blakely, Robin

Cutting Edge Sales: Confessions of Success, Influence & Self-Fulfillment from the World's Finest Knife Dealers by Berghoff, Jon

Gen Buy: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail by Yarrow, Kit, O'Donnell, Jayne

Smart Selling on the Phone and Online: Inside Sales That Gets Results by Feigon, Josiane

5 Minute Marketing: Five-Minute Articles on the Hottest Canadian Topics in Marketing Today! by Charleson, Mary

5 Minute Marketing by Charleson, Mary

The Phenomenal Product Manager: The Product Manager's Guide to Success, Job Satisfaction and Career Acceleration by Lawley, Brian

Ausgewählte Instrumente zur Analyse der Umsysteme by Meier, Nadine

How to Select a Profitable Country for Foreign Direct Investments? by Al Qur'an, Marwan

Emerging Issues in Marketing by Mohd Suki, Norazah

Lokalkoloriertes Fundraising by Hindrichs, Jan

Grundlagen und Ansatzpunkte des Place Branding by Tauber, Anne-Katrin

I Need a Killer Press Release--Now What: A Guide to Online PR by Thaeler, Janet Meiners

The effect of in-store TV in supermarkets on customer-based brand equity for consumer goods by Stasing, Verena, Üffing, Christian

Scegliere, comprare: Dinamiche di acquisto in psicologia e neuroscienze by

Angstappelle in der Werbung - Modelle und Wirksamkeit by Huttner, Sandra

Existenzgründermarketing im Dienstleistungssektor by Ott, Maxim

Die Bedeutung des Eventmarketing als Live-Kommunikationsinstrument der Zukunft by Baumann, Christian

Besucher finden und binden: Wie gezieltes Marketing und eine vielfältige Öffentlichkeitsarbeit dazu beitragen können by Meier, Jacqueline

Making News in the Digital Era by Henderson, David E.

Practical PR: How to Create Focused, Researched-Based Campaigns that Produce Measurable Results by Corder Ph. D., Lloyd

Device Upgrades and the Mobile Consumer by Sugai, Philip

Geschäftsmodelle von Medienunternehmen im Internet: iTunes & Co. by Feld, Svenja

Steuerung von internationaler Diffusion: Lokalisierung vs. Standardisierung der Preis- und Produktpolitik by Feld, Svenja

Making News in the Digital Era by Henderson, David E.

System, Not Circumstance: Building a Repeatable Core Competence for Great Products by Youngblood, Gregory Scott

Feeding Frenzy: Inside the Ford-Firestone Crisis by Harmon, John, Harmon, Jon F.

Produktklassiker: Quintessenzen Der Konsumkultur by Stüwe, Björn

Erfolgsgeheimnis Ost: Survival-Strategien Der Besten Marken - Und Was Manager Daraus Lernen Können by Zschiesche, Arnd Jürgen, Errichiello, Oliver

Managed Services: It-Sourcing Der Nächsten Generation by

Beziehungsqualität in Dienstleistungsnetzwerken: Theoretische Fundierung Und Empirische Analyse by Backhaus, Christof

Reklamationsmanagement ALS Reklame: Beschwerden Managen, Kunden Zurückgewinnen, Mehr Verkaufen by Zartmann, Ricarda, Stempfle, Doris, Stempfle, Lothar

Brand Attachment: Determinanten Erfolgreicher Markenbeziehungen by Diehl, Saskia

Creative Marketing Tools for Coaches by Good, Sharon

Customer Centered Selling: Sales Techniques for a New World Economy by Jolles, Rob

Building Brand Value the Playboy Way by Gunelius, S.

Internationale Markterschließungsstrategien eines deutschen mittelständischen Unternehmens: Am Beispiel des japanischen Marktes by Blumrodt, Lars

Investor Relations - Anforderungen an die Finanzkommunikation im Rahmen des Going Public by Slamanig, Markus

Case Study - Österreichische Credit Verein AG by Slamanig, Markus

Outrageous Advertising That's Outrageously Successful: Created for the 99% of Small Business Owners Who Are Dissatisfied with the Results They Get by Glazer, Bill

Kundenabwanderung: Früherkennung, Prävention, Kundenrückgewinnung. Mit Erfolgreichen Praxisbeispielen Aus Verschiedenen Branchen by

Optimiert Weihnachten: Eine Anleitung Zur Besinnlichkeits-Maximierung by Stauss, Bernd

The Impact of Culture on Relationship Marketing in International Services: A Target Group-Specific Analysis in the Context of Banking Services by Schumann, Jan Hendrik

Statistical Noise or Valuable Information: The Role of Extreme Cases in Marketing Research by Pirker, Clemens

Opt In Email List Building: How to Build and Run a Successful Opt In List by Rhodes, John S.

Technology Acceptance in Mechatronics: The Influence of Identity on Technology Acceptance by Hillmer, Ute

Ripple Effect: How Empowered Involvement Drives Word of Mouth by Oetting, Martin

Das Kundenbeziehungsrisiko Aus Unternehmenssicht by Becker, Jochen

Innovationsmanagement in Business-To-Business-Geschäftsbeziehungen: Eine Informationsbezogene Perspektive by Herrmann, Lars

Corn: Growing, Judging, Breeding, Feeding, Marketing (1915) by Bowman, Melville Le Roy

Kompetenzbasiertes Markenmanagement in Verlagsunternehmen: Ein Explorativer Ansatz by Geißler, Cornelia

Innovation and Knowledge Management by Darroch, Jenny

Methodik Der Empirischen Forschung by

Cupid's Revenge By Beaumont And Fletcher Und Andromana, Or The Merchant's Wife In Ihrer Beziehung Zu Eindander Und Zu Ihrer Quelle (1906) by Herbst, Carl

Chats On Garment Salesmanship: Written For The Benefit And Instruction Of Saleswomen Throughout America (1917) by Sumner, Margaret

Innovationsorientierung Von Unternehmen: Messung, Determinanten Und Erfolgswirkungen by Derenthal, Kirstin

Electronic Commerce: The Strategic Perspective by Watson, Richard T.

Emarketing: The Essential Guide to Online Marketing by Stokes, Robert A.

Get Content Get Customers by Pulizzi

Re-Thinking Men: Heroes, Villains and Victims by Synnott, Anthony

Automobil und Umwelt: Trends und Täuschungsmanöver by Heigl, Nina

Cr by Persona, Mario

New Strategies for Reputation Management: Gaining Control of Issues, Crises & Corporate Social Responsibility by Griffin, Andrew

Immer Gute Auftragslage!: Neue Kunden Durch Personen-Marketing by Gebhardt-Seele, Stephan

Mommy, Where Do Customers Come From?: How to Market to a New World of Connected Customers by Bailin, Larry

Marketing and Management Sciences - Proceedings of the International Conference on Icmms 2008 by

The International Brand Valuation Manual: A Complete Overview and Analysis of Brand Valuation Techniques, Methodologies and Applications by Salinas, Gabriela

Emarketing Strategies for the Complex Sale by Albee, Ardath

Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-And Revolutionized an Industry by Benioff, Marc, Adler, Carlye

Don't Just Roll the Dice - A Usefully Short Guide to Software Pricing by Davidson, Neil

Die "Mega-Macht Marke". Der Wert der Marke bei OTC-Produkten: Marketing als Medizin. Placebo oder Allheilmittel? by Yesil, Deniz, Radewald, Sascha

Automobile Marketing: Distribution Strategies for Competitiveness by Parment, Anders

Marketing Challenges and Social Marketing for POUS in Emerging Markets by Parolo, Martin

Strategic planning and marketing in museums with special regard to the situation in the United States and Austria: Strategische Planung und strategisc by Kreuzer, Sandra

Strategien zur Profilierung von Handelsmarken by Meyer, Klaus Tim

Market audit and analysis by Lorat, Nicole

The Value of Eco-Labelling by Paull, John

MLM: Is Multi-Level Marketing Right for You? by Richardson, Hawkeye

Kommunikationscontrolling in Verbindung Mit Zielgrößen Des Markenwertes: Eine Methodische Herangehensweise Und Prüfung an Einem Fallbeispiel by Pfefferkorn, Eva Julia

The Valuation of Intangible Assets: An Exploration of Patent and Trademark Portfolios by Sandner, Philipp

Einkaufsstress: Messung, Determinanten Und Konsequenzen by Albrecht, Carmen-Maria

Vertragsgestaltung Bei Hybriden Leistungsangeboten: Eine Ökonomische Betrachtung by Buriánek, Ferdinand

Konzeption von Zielgruppen by Hein, Barbara

Universität Und Image: Entwicklung Und Erprobung Eines Stakeholderorientierten Erhebungsinstrumentariums by Habicht, Hagen

Wertschaffung Und Wertaneignung ALS Erfolgsfaktoren Von Lösungsanbietern: Eine Konzeptionelle Und Empirische Untersuchung Organisationaler Kompetenzen by Bonnemeier, Sebastian

Live Communication Management: Ein Strategischer Leitfaden Zur Konzeption, Umsetzung Und Erfolgskontrolle by Springer, Christiane, Brühe, Christian, Kirchgeorg, Manfred

The Golden Crossroads: Multidisciplinary Findings for Business Success from the Worlds of Fine Arts, Design and Culture by Bevolo, Marco

Don't the Essential Guide to Publicity in New York City by Larsen, Marco

The Golden Crossroads: Multidisciplinary Findings for Business Success from the Worlds of Fine Arts, Design and Culture by Bevolo, Marco

Online Marketing Strategies: Analytics, Strategies, and Terminology for Managers: Managing SEO, SEM, and Social Media Marketing Campaigns Online by Wirtz, Brandon

Historische Entwicklung des Markenwesens und die aktuelle Bedeutung der Markenartikelindustrie in Deutschland by Uffelman, Andreas

TiVo Competition: German Market Analyses by Yilmaz, Kadir

Marketing-Audit als Instrument der marktorientierten Unternehmensführung im Krankenhaus by Brabänder, Georg

Kundenzufriedenheit im internationalen B2C-Bereich: Performancevergleich bei Landesgesellschaften am Beispiel der XYZ AG by Kopp, Oliver

The Black Book of Marketing Secrets, Vol. 13 by Rohleder, T. J.

The Black Book of Marketing Secrets, Vol. 14 by Rohleder, T. J.

Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing by Sutton, D.

Marketing: Unmasked: Insider's tips ] tricks for success in small business marketing by Wolf, Erik, Frost, Stephanie

Marktanalyse des Outdoormarktes am Point of Sale des Sporthandels by Polotzek, Bernd

Outside the Business Box All about Sales by Hilliard, Richard

Produktzugaben: Eine Empirische Analyse Ihrer Wirksamkeit ALS Instrument Der Verkaufsförderung by Hoffmann, Sascha

Neuromarketing: Transparenz im Konsumentenverhalten und Einsatzmöglichkeiten in der Markenführung by Strang, Andreas

Politische PR im Internet: Der Online-Wahlkampf zur Bundespräsidentenwahl in Österreich by Miesler, Martin

Marktchancen aufgrund von raumbezogener Identität by Emigholz, Christian

Consumers´attitudes towards differently branded pork products by Nylund, Anna Devi

Place Marketing and Branding by Rainisto, Seppo

The Retail Game by Magner, Jerry Mba

The Training Of A Secretary (1922) by Church, Arthur Latham

The Seven Principles of WOM and Buzz Marketing: Crossing the Tipping Point by Siomkos, George J., Mourdoukoutas, Panos

Promotion Dynamics by Neslin, Scott A., Van Heerde, Harald J.

Corporate Sponsorship of Small-Scale Sport Tourism Events by Lamont, Matthew

Towards an understanding of the acceptance of SMS marketing by Hogervorst, Freek

The Retail Game by Magner, Jerry Mba

Merriam's Guide to Naming by Merriam, Lisa A.

Visual Identity: Promoting and Protecting the Public Face of an Organization by Alessandri, Susan Westcott

Parental Decisions on Processed Snack Choices: A Study of Thai Parents in Bangkok, Thailand by Senkbeil, Andreas

E-Mail-Marketing-Newsletter: Leitfaden für den B-to-B Bereich by Georgieva, Katya

42 Rules of Social Media for Small Business: A Modern Survival Guide That Answers the Question What Do I Do with Social Media? by Jacobson, Jennifer L.

Zusammenhang von Kundenloyalität und Customer Share: Eine empirische Analyse by Prause, Thomas

Jugendmarketing im Sparkassensektor by Iversen, Janine

Complex Adaptive Systems and Consumer Research by Whiteley, Jervis

Bright Lights & Dim Bulbs: The Year in Marketing Buzz, Brilliance & Buffoonery, So You Don't Have to Repeat It -- 2010 Edition by Baskin, Jonathan Salem

Managing Customer Value: One Stage at a Time by N-Marandi, Sara, Soman, Dilip

Meinungsportale im Internet by Lazeta, Kresimir

Leadership Communications: Achieving Outstanding Results in Today's Marketplace by Corder, Lloyd

Kundenbindungsmanagement: der Faktor Kundenzufriedenheit im Bereich der Autobahnhotellerie by Wannig, Charlotte

Prosumer - Der Konsument als Co-Produzent.: Vergleich der Intensität der Kundenintegration bei der Dienstleistungserstellung zwischen einer Low Cost A by Sterneberg, Sandro

Building Brand Authenticity: 7 Habits of Iconic Brands by Beverland, M.

Marketing Through Turbulent Times by Darroch, Jenny

Der österreichische Tonträgermarkt im Bereich der klassischen Musik by Tichy, Johannes

Werbung als Mittel zur Manipulation by Rauscher, Verena

Household Life Cycle and Lifestyles by Bauer, Martina

Survival of the fittest by De Boer -. Helders, Kirsten

Marketing Through Turbulent Times by Darroch, Jenny

Conferences That Work: Creating Events That People Love by Segar, Adrian