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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Valuation of Intangible Assets: An Exploration of Patent and Trademark Portfolios

The Valuation of Intangible Assets: An Exploration of Patent and Trademark Portfolios

Paperback

Series: Innovation Und Entrepreneurship

AccountingManagementMarketing

ISBN10: 3834917745
ISBN13: 9783834917744
Publisher: Gabler Verlag
Published: Oct 8 2009
Pages: 220
Weight: 0.65
Height: 0.51 Width: 5.83 Depth: 8.27
Language: English
Intangible assets such as knowledge or brands are increasingly important to companies. Such assets are essentially needed to develop new innovative products and to introduce them to the market. Philipp Sandner is one of the first researchers to approach the valuation of both technology- and market-based intangibles simultaneously by relying on portfolios of intellectual property (IP) derived from patents and trademarks.

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Sandner, Philipp

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Accounting