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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Customer Centered Selling: Sales Techniques for a New World Economy

Customer Centered Selling: Sales Techniques for a New World Economy

Paperback

Investing & FinanceManagementMarketing

Publisher Price: $18.99

ISBN10: 143914463X
ISBN13: 9781439144633
Publisher: Free Pr
Published: Sep 15 2009
Pages: 384
Weight: 0.86
Height: 0.92 Width: 6.00 Depth: 8.98
Language: English
This revised edition of Robert Jolles's classic book on sales technique features brand new material throughout, including illustrations, teaching aids, coaching techniques, and true implementation strategies!

When you have a process, you have a way of measuring what you are doing. When you can measure it--you can fix it!

Customer Centered Selling teaches the secrets of the world-famous Xerox sales training by reversing the conventional selling practices of searching for customer needs, pitching product, and adopting an order-taking mentality. Jolles provides a systematic, repeatable, predictable approach that teaches how to anticipate and influence behavior by studying and understanding the client's Decision Cycle and critical Decision Points. Through the use of case studies, interactive activities, and job aids, anyone--from a seasoned sales professional to a manager or parent--can not only learn the power to influence behavior, but can implement these ideas as well. Put to good use by Toyota, Disney, NASA, Nortel, General Electric, a dozen universities, and more than fifty financial institutions, Customer Centered Selling provides a step-by-step, consultative process that inspires as it teaches.

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