Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Going Global: An Information Sourcebook for Small and Medium-sized Businesses

Going Global: An Information Sourcebook for Small and Medium-sized Businesses

Awe, Susan

Paperback

MarketingGeneral Reference

ISBN10: 1591586518
ISBN13: 9781591586517
Publisher: Libraries Unlimited
Published: Aug 25 2009
Pages: 284
Weight: 1.00
Height: 0.90 Width: 6.10 Depth: 9.10
Language: English

This title helps small and medium-sized enterprises discover the advantages and disadvantages of international business and plan their entry or expansion strategies.

In an age where globalizing a business has gone from an innovation to an imperative, how can entrepreneurs make sure their small- and medium-sized enterprises (SMEs) are set up for maximum worldwide reach from the very beginning? Going Global: An Informational Sourcebook for Small and Medium-Sized Businesses is an extraordinary resource that points the way to a wealth of available print and web resources for helping SME owners research their international sales potential.

Going Global offers separate chapters on such critical topics as how to do a business plan, how to analyze the competition and the market, how to find foreign customers, how to set up an international business, how to manage a global business, and how to use the Internet to its fullest. No matter what stage of entering international trade a company is in, its owners, managers, and stakeholders will be able to quickly and easily find the information and expertise they need to compete in a world-based economy.

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