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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Soundbait: Creative Weapons of Mass Distraction

Soundbait: Creative Weapons of Mass Distraction

Paperback

AccountingMarketingRadio

Publisher Price: $10.99

ISBN10: 1599321084
ISBN13: 9781599321080
Publisher: Advantage Books
Published: Aug 28 2009
Pages: 100
Weight: 0.32
Height: 0.21 Width: 6.00 Depth: 9.00
Language: English
soundBAIT is a formula for radiomarketing success that has been developed for radio station account executives who want to attract new advertisers, for radio advertisers who want their hard earned marketing dollars to produce dramatically better results and for radio listeners who demand that you at least entertain them while you interrupt the flow of music or talk on their favorite station.

soundBAIT examines what radio stations should be looking for in an advertiser, what an advertiser should be looking for in a radio station and most importantly, what listeners expect advertisers to use as bait in their messages before they will bite at the products and services advertisers offer them.

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