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Bright Lights & Dim Bulbs: The Year in Marketing Buzz, Brilliance & Buffoonery, So You Don't Have to Repeat It -- 2010 Edition
Paperback
Publisher Price: $16.95
ISBN13: 9781440178405
Publisher: Authorhouse
Published: Oct 21 2009
Pages: 200
Weight: 0.60
Height: 0.42 Width: 6.00 Depth: 9.00
Language: English
- 9 strategic trends that challenge the conventional wisdom
- 86 tactical ideas you can start use tomorrow
- Hundreds of tidbits, challenges, and possibilities for you to ponder
- Useful indices by industry category and name, to make the book useful all year long
In addition to his blog, Jonathan Salem Baskin writes columns for Advertising Age and Information Week, and co-hosts the popular podcast, Socializing Media. His book, Branding Only Works on Cattle (2008), was savage and witty, according to The Economist, and earned him the label merry iconoclast from Publisher's Weekly. Jonathan works with clients around the world to invent novel, cross-functional solutions to today's most intractable and challenging business problems.
You can learn more at www.baskinbrand.com, and read daily posts at dimbulb.typepad.com.
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