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Visual Identity: Promoting and Protecting the Public Face of an Organization

Visual Identity: Promoting and Protecting the Public Face of an Organization

Paperback

EconomicsMarketing

ISBN10: 076562267X
ISBN13: 9780765622679
Publisher: Routledge
Published: Oct 15 2009
Pages: 178
Weight: 0.55
Height: 0.40 Width: 6.00 Depth: 8.90
Language: English
A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image, including - but not limited to - its name, logo, tagline, color palette and architecture, and even sounds. This practical guide explores visual identity from an organizational brand perspective.

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