• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Seven Principles of WOM and Buzz Marketing: Crossing the Tipping Point

The Seven Principles of WOM and Buzz Marketing: Crossing the Tipping Point

Hardcover

ManagementMarketing

ISBN10: 3642021085
ISBN13: 9783642021084
Publisher: Springer
Published: Oct 15 2009
Pages: 104
Weight: 0.80
Height: 0.44 Width: 6.14 Depth: 9.21
Language: English
Introduction: How to Cross the Tipping Point.- Principle 1: Begin with the Consumer.- Principle 2: Be Innovative.- Principle 3: Target the Right Group.- Principle 4: Create the Right Message.- Principle 5: Find the Right Context.- Principle 6: Launch a WOM Campaign.- Principle 7. Turn WOM into Buzz.

Also from

Mourdoukoutas, Panos

Also in

Marketing