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A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management
Paperback
Series: Very Short, Fairly Interesting & Cheap Books
ISBN13: 9781529795165
Publisher: Sage Publications Ltd
Published: Apr 7 2025
Pages: 152
Language: English
This accessible and affordable introduction to brand management provides an overview of the controversies and debates, leading thinkers and enduring challenges in brands and branding, with one eye on historical context and cultural and critical perspectives throughout.
Michael Beverland and Pinar Cankurtaran are Professor and Associate Professor of Brand Strategy at University of Sussex Business School.
1 different editions
Also available
A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management
Beverland, Michael
Cankurtaran, Pinar
Hardcover
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Beverland, Michael
A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management
Beverland, Michael
Cankurtaran, Pinar
Hardcover
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