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The Quiet Revolution in Email Marketing
Paperback
Publisher Price: $25.95
ISBN13: 9780595330607
Publisher: Authorhouse
Published: Sep 20 2004
Pages: 360
Weight: 1.16
Height: 0.80 Width: 6.00 Depth: 9.00
Language: English
The Quiet Revolution introduces a new marketing language, written by the pioneers of the online world. Powerful new concepts like Customer Communication Management (CCM) and Email Brand Value (EBV) are becoming indispensable tools for marketers, regardless of their industry and company size. This book brings together the experiences of today's online marketing leaders like IBM, American Airlines, and the New York Times to help aspiring email marketing programs achieve similar success.
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