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    3038 Hennepin Ave Minneapolis, MN
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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Brand Flip: Why Customers Now Run Companies and How to Profit from It

The Brand Flip: Why Customers Now Run Companies and How to Profit from It

Paperback

Series: Voices That Matter

Business GeneralMarketing

Currently unavailable to order

ISBN10: 0134172817
ISBN13: 9780134172811
Publisher: New Riders Publishing
Published: Aug 9 2015
Pages: 160
Weight: 0.60
Height: 0.23 Width: 5.37 Depth: 7.97
Language: English
Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You'll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment.

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