Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management

Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management

Rajagopal

Hardcover

Business GeneralMarketingGeneral Computers

ISBN10: 1466609699
ISBN13: 9781466609693
Publisher: Business Science Reference
Published: Apr 30 2012
Pages: 346
Weight: 2.40
Height: 0.81 Width: 8.50 Depth: 11.00
Language: English
Increased competition in the global marketplace has created enormous pressure on system implementation, particularly in the field of marketing. Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company. As complexities multiply, the scientific concept of systems thinking and analyzing process dynamics explained in this publication allows marketing firms succeed. The critical issues facing firms today are presented in a thoroughly modern context, laying the foundation for a bright future.

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