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SilverComm: Marketing Practices and Messages for the Age of Aging
Paperback
MarketingAging & Elder CareGeneral Reference
ISBN13: 9781538175149
Publisher: Rowman & Littlefield Publishers
Published: Feb 10 2023
Pages: 180
Weight: 0.60
Height: 0.41 Width: 6.00 Depth: 9.00
Language: English
In 2021, the first of the 78 million Baby Boomers turned 75, and by 2030, those 65 and older will account for 20% of the U.S. population. Although seniors control 70% of disposable income and make 50% of all consumer purchases, most current marketing campaigns devote less than 10% of their budgets to this vital and vibrant market!
It is imperative that the strategic communication professions take note of this oncoming silver tsunami and learn to make the most of it. This supplementary textbook, suitable for both undergrad and graduate students, explains how longevity has affected and must continue to affect marketing and advertising practitioners. While students rarely gear their professional paths towards elderly markets, engaging with the senior sectors can lead to an incredibly rewarding and successful career.
1 different editions
Also available
SilverComm: Marketing Practices and Messages for the Age of Aging
Lim, Young Joon
Cooper, Anne M.
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Cooper, Anne M.
SilverComm: Marketing Practices and Messages for the Age of Aging
Lim, Young Joon
Cooper, Anne M.
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