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Sales Force Management: Leadership, Innovation, Technology - International Student Edition

Sales Force Management: Leadership, Innovation, Technology - International Student Edition

Hardcover

Business GeneralManagementMarketing

Currently unavailable to order

ISBN10: 1032692766
ISBN13: 9781032692760
Publisher: Routledge
Published: Mar 31 2025
Pages: 470
Language: English

This 14th edition of Sales Force Management continues to build on the book's reputation as a contemporary classic, fully updated for modern sales management teaching, research, and practice.

By identifying recent trends and applications, Sales Force Management combines real-world sales management best practices with cutting-edge theory and empirical research in a single, authoritative source. The authors have strengthened the focus on the use of technology in sales management including the use of AI in predictive sales analytics, updated the content to reflect the enduring impact of the Covid-19 pandemic, and revised the case studies and features throughout. Pedagogical features include the following:

Also from

Johnston, Mark W.

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Management