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Market Entry Into the USA: Why European Companies Fail and How to Succeed

Market Entry Into the USA: Why European Companies Fail and How to Succeed

Paperback

Series: Management for Professionals

ManagementMarketingGeneral Sociology

ISBN10: 3319373277
ISBN13: 9783319373270
Publisher: Springer
Published: Oct 22 2016
Pages: 125
Weight: 0.47
Height: 0.31 Width: 6.14 Depth: 9.21
Language: English
The Case for Culture in Expansion Strategy.- Your Company's Value Proposition in the US.- Defining and Exploring in the US Market.- Determining the Organization's Cultural Fit in the US.- Ready to Go to the US? - Key Strategic Steps.- Sustaining Your Business Investment in the US.

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