Sign-In
Cart
Unternehmenserfolg in Den USA: Strategie, Markteintritt, Kultur - Die Größten Fehler, Die Besten Praxistipps
Paperback
Business GeneralEconomicsManagement
ISBN13: 9783658014520
Publisher: Springer Gabler
Published: Nov 21 2013
Pages: 167
Weight: 0.50
Height: 0.40 Width: 5.80 Depth: 8.20
Language: German
Die USA ist nach wie vor die erste Anlaufstelle für europäische Investoren und wird dies auch in Zukunft bleiben. Obwohl viele Firmen dies erkannt haben, zeigt eine Studie, dass 70% aller Auslandsinvestitionen scheitern - zumeist aufgrund von Fehlkommunikation und mangelndem kulturellen Verständnis.
In ihrem Buch bringen Ralf Drews und Melissa Lamson die Bedürfnisse US-amerikanischer Kunden mit europäischen Go-to-Market-Strategien zusammen. Sie vermitteln anschaulich, wie die US-amerikanische Kultur das Geschäftsleben und damit Entscheidungsprozesse, Kaufinteresse und Kundenloyalität beeinflusst. Abgeleitet aus Interviews mit Managern führender europäischer Unternehmen mit Tätigkeitsfeldern in den USA, bietet das Buch zahlreiche praktische Tipps und Erkenntnisse. Darüber hinaus werden Umsetzungstools, wie das US Buying-Decision Model (TM), das Organizational Readiness Survey (TM) und das Go-To Market Decision Diamond Tool (TM) vorgestellt.
Vielen europäischen Manager, die auf dem US-amerikanischen Market aktiv werden wollen, ist nicht bewusst, wie gro ihre Wissenslücke eigentlich ist. Dieses Buch hilft Ihnen ihre Lernkurve erheblich zu verkürzen!
Also from
Drews, Ralf
Market Entry Into the USA: Why European Companies Fail and How to Succeed
Lamson, Melissa
Drews, Ralf
Paperback
Market Entry Into the USA: Why European Companies Fail and How to Succeed
Drews, Ralf
Lamson, Melissa
Hardcover
Also in
Economics
Family, Fields, and Ancestors: Constancy and Change in China's Social and Economic History, 1550-1949
Eastman, Lloyd E.
Paperback
1929: Inside the Greatest Crash in Wall Street History--And How It Shattered a Nation
Sorkin, Andrew Ross
Hardcover
Planet Money: A Guide to the Economic Forces That Shape Your Life
Hosts of Npr's Planet Money
Mayyasi, Alex
Hardcover
1873: The Rothschilds, the First Great Depression, and the Making of the Modern World
Ahamed, Liaquat
Hardcover
What Happened to Liberal Democracy?: Remaking a Politics of Shared Prosperity
Acemoglu, Daron
Hardcover
Capitalism for All: Inclusive Economics and the Future-Proofing of America
Bryant, John Hope
Hardcover
How to Get Rich in American History: 300 Years of Financial Advice That Worked (& Didn't)
Moore Phd, Joseph S.
Hardcover
Moral Economics: From Prostitution to Organ Sales, What Controversial Transactions Reveal about How Markets Work
Roth, Alvin E.
Hardcover
Too Big to Fail: The Inside Story of How Wall Street and Washington Fought to Save the Financial System--and Themselves
Sorkin, Andrew Ross
Paperback
Soccernomics (2026 World Cup Edition): Why European Men and American Women Usually Win--And American Men Don't (Yet)
Kuper, Simon
Szymanski, Stefan
Paperback
Market Wizards: The Next Generation: The World's Top Young Traders Reveal How They Beat the Market
Schwager, Jack D.
Coyle, George F.
Hardcover
Yuppies: The Bankers, Lawyers, Joggers, and Gourmands Who Conquered New York
Gottlieb, Dylan
Hardcover
Against Tech Oligarchy: Worker Resistance in the World's Most Powerful Industry
Redwine, Clarissa
Tan, Js
Hardcover
A Century of Plenty: A Story of Progress for Generations to Come
Bradley, Chris
Leung, Nick
Canal, Marc
Paperback
How to Win a Trade War: An Optimistic Guide to an Anxious Global Economy
Keynes, Soumaya
Bown, Chad P.
Hardcover
The Price of Democracy: The Revolutionary Power of Taxation in American History
Williamson, Vanessa S.
Hardcover
The Invisible Hand of Maria Edgeworth: How a Nineteenth-Century Novelist Taught the World Economics
Smialek, Jeanna
Hardcover
House of Fidelity: The Rise of the Johnson Dynasty and the Company That Changed American Investing
Baer, Justin
Hardcover
The Middle-Class New Deal: Restoring Upward Mobility and the American Dream
Dickerson, A. Mechele
Paperback
Why Nations Fail: The Origins of Power, Prosperity, and Poverty
Acemoglu, Daron
Robinson, James A.
Paperback
1929: Inside the Greatest Crash in Wall Street History--And How It Shatteredâ a Nation (Large Print Edition)
Sorkin, Andrew Ross
Paperback
Who Gets What -- And Why: The New Economics of Matchmaking and Market Design
Roth, Alvin E.
Paperback
Freakonomics Twentieth Anniversary Edition: A Rogue Economist Explores the Hidden Side of Everything
Levitt, Steven D.
Dubner, Stephen J.
Paperback
A History of the United States in Five Crashes: Stock Market Meltdowns That Defined a Nation
Nations, Scott
Paperback
It's on You: How Corporations and Behavioral Scientists Have Convinced Us That We're to Blame for Society's Deepest Problems
Loewenstein, George
Chater, Nick
Hardcover
5 Steps to a 5: AP Microeconomics 2027: Practice AP Tests + AP Content Review + Digital Exams
Dodge, Eric R.
Paperback
Broken Money: Why Our Financial System is Failing Us and How We Can Make it Better
Alden, Lyn
Paperback
How Africa Works: Success and Failure on the World's Last Developmental Frontier
Studwell, Joe
Hardcover
Principles for Dealing with the Changing World Order: Why Nations Succeed and Fail
Dalio, Ray
Hardcover
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
Ariely, Dan
Paperback
Princes and Thieves: Jared Kushner and Mohamed Bin Zayed's Secret Plot to Remake the Middle East
Cole, Matthew
Hardcover
Poor Economics: A Radical Rethinking of the Way to Fight Global Poverty
Duflo, Esther
Banerjee, Abhijit V.
Paperback
How Adam Smith Can Change Your Life: An Unexpected Guide to Human Nature and Happiness
Roberts, Russ
Paperback
Strong Towns: A Bottom-Up Revolution to Rebuild American Prosperity
Marohn, Charles L., Jr.
Hardcover
Our Dollar, Your Problem: An Insider's View of Seven Turbulent Decades of Global Finance, and the Road Ahead
Rogoff, Kenneth
Paperback
Baby Steps Millionaires: How Ordinary People Built Extraordinary Wealth--And How You Can Too
Ramsey, Dave
Hardcover
The Best Decisions You'll Ever Make: An Economist's Guide to Saving Time, Making Money, and Living Well
Altman, Daniel
Hardcover
Abundance / Abundancia (Spanish Edition): Cómo Construimos Un Mundo Mejor
Thompson, Derek
Klein, Ezra
Paperback
Louder Than Words: Take Your Career from Average to Exceptional with the Hidden Power of Nonverbal Intelligence
Poynter, Toni Sciarra
Navarro, Joe
Paperback
Blood and Treasure: The Economics of Conflict from the Vikings to the Modern Era
Weldon, Duncan
Hardcover
Financial Literacy for All: Disrupting Struggle, Advancing Financial Freedom, and Building a New American Middle Class
Bryant, John Hope
Paperback
The Capital Order: How Economists Invented Austerity and Paved the Way to Fascism
Mattei, Clara E.
Paperback
The Winner's Curse: Behavioral Economics Anomalies, Then and Now
Thaler, Richard H.
Imas, Alex
Hardcover
The Great Global Transformation: The United States, China, and the Remaking of the World Economic Order
Milanovic, Branko
Hardcover
Think Like a Freak: The Authors of Freakonomics Offer to Retrain Your Brain
Levitt, Steven D.
Dubner, Stephen J.
Paperback
The Banker Who Made America: Thomas Willing and the Rise of the American Financial Aristocracy, 1731-1821
Vague, Richard
Hardcover
Vulture Capitalism: Corporate Crimes, Backdoor Bailouts, and the Death of Freedom /]Cby Grace Blakeley
Blakeley, Grace
Paperback
Crack-Up Capitalism: Market Radicals and the Dream of a World Without Democracy
Slobodian, Quinn
Paperback
Economics in One Lesson: The Shortest and Surest Way to Understand Basic Economics
Hazlitt, Henry
Paperback
Power and Progress: Our Thousand-Year Struggle Over Technology and Prosperity
Johnson, Simon
Acemoglu, Daron
Paperback
Talking to My Daughter about the Economy: Or, How Capitalism Works--And How It Fails
Varoufakis, Yanis
Paperback
A Capitalist Manifesto: Understanding The Market Economy And Defending Liberty
Wolfram, Gary
Paperback
The Age of Confiscation: Making and Taking Property in the Creation of the Modern World
Mulder, Nicholas
Hardcover
The Madness of Markets: Why Smart Investors Make Crazy Decisions--And How to Exploit Them
Edmans, Alex
Hardcover
Shapers and Founders: The Untold Stories of Asia's Extraordinary Owner-Ceos
Kumra, Gautam
Lim, Cheryl
SenGupta, Joydeep
Hardcover
Credit to the Nation: Eastern European Jewish Immigrant Bankers and the Shaping of American Finance, 1873-1930
Kobrin, Rebecca
Hardcover
AP Microeconomics/Macroeconomics Premium, Eighth Edition: Prep Book with 4 Practice Tests + Comprehensive Review + Online Practice (2026)
Redelsheimer, James, M. a.
Musgrave, Frank, PH. D.
Kacapyr, Elia, PH. D.
Paperback
The Triumph of Economic Freedom: Debunking the Seven Great Myths of American Capitalism
Boudreaux, Donald J.
Gramm, Phil
Hardcover
The Lords of Easy Money: How the Federal Reserve Broke the American Economy
Leonard, Christopher
Paperback
The Invention of Infinite Growth: How Economists Came to Believe a Dangerous Delusion
Jones, Christopher F.
Hardcover
The World Order - Our Secret Rulers: A Study in the Hegemony of Parasitism
Mullins, Eustace
Paperback
Small Startup Cities: How to Build a Thriving Startup Ecosystem in a Small City
Halaby, Dominique
Paperback
Burned by Billionaires: How Concentrated Wealth and Power Are Ruining Our Lives and Planet
Collins, Chuck
Hardcover
9 Hábitos Japoneses Que Cambiarán Tu Vida / 9 Japanese Habits That Will Change Your Life
Rodríguez, Andrea
Paperback
Our Dollar, Your Problem: An Insider's View of Seven Turbulent Decades of Global Finance, and the Road Ahead
Rogoff, Kenneth
Hardcover
Scarcity: The New Science of Having Less and How It Defines Our Lives
Mullainathan, Sendhil
Shafir, Eldar
Paperback
The Worldly Philosophers: The Lives, Times, and Ideas of the Great Economic Thinkers
Heilbroner, Robert L.
Paperback
Great American Investments: A History of the Bold Initiatives That Shaped a Nation
Ellis, Charles D.
Hardcover
Manias, Panics, and Crashes: A History of Financial Crises
McCauley, Robert N.
Aliber, Robert Z.
Kindleberger, Charles P.
Paperback
The Power of Creative Destruction: Economic Upheaval and the Wealth of Nations
Bunel, Simon
Aghion, Philippe
Antonin, Céline
Paperback
The Wealth of Nations: The Economics Classic - A Selected Edition for the Contemporary Reader
Smith, Adam
Hardcover