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Objects of Desire: Consumer Behaviour in Shopping Centre Choices

Objects of Desire: Consumer Behaviour in Shopping Centre Choices

Paperback

Business GeneralMarketingPublic Health

ISBN10: 1349507849
ISBN13: 9781349507849
Publisher: Palgrave
Published: Nov 23 2004
Pages: 271
Weight: 0.82
Height: 0.66 Width: 5.50 Depth: 8.50
Language: English
What determines where people shop? Why would shoppers visit one shopping centre rather than another? Developers, backers, planners and Government will wish to estimate the viability of proposed new centres. Developers wish to plan, build and/or improve shopping centres to maximize profitable retail sales and shopper satisfaction. This book explores a range of perspectives from the traditional to the latest thinking. These approaches are drawn together with a summary of the hypotheses for which the author has found support.

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