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Neuro-Advertising: Brain-Friendly Advertising for More Success in Your Market
Paperback
Investing & FinanceManagementMarketing
ISBN13: 9783658386351
Publisher: Springer Nature
Published: Dec 14 2023
Pages: 185
Weight: 0.72
Height: 0.42 Width: 6.69 Depth: 9.61
Language: English
Increase marketing impact with the right advertising
Introduces a novel measurement and analysis tool based on neuroscience
Shows how marketing spend can be used effectively
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