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Omnichannel Im Pharma-Vertrieb: Grundlagen, Benchmarks Und Beispiele Für Den Pharma-Außendienst
Paperback
ISBN13: 9783658344313
Publisher: Springer Gabler
Published: Dec 21 2021
Pages: 343
Weight: 1.26
Height: 0.75 Width: 6.69 Depth: 9.61
Language: German
Die Beiträge bieten eine spannende Kombination aus Theorie und Praxis und zeigen handfeste Erfolgsfaktoren sowie Dos und Don'ts anhand von Beispielen aus der Pharmaindustrie auf, die sich auf viele Branchen übertragen lassen. Welche Didaktik funktioniert digital und welche nicht? Welche Inhalte lassen sich online vermitteln? Wie kann der Trainingserfolg gemessen werden? Welche Fehler gilt es zu vermeiden?
Ein wegweisendes Buch für Führungskräfte in Unternehmen und Branchen mit hohem Weiterbildungsbedarf in Marketing und Vertrieb.
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