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Marketing Ethics & Society

Marketing Ethics & Society

Paperback

Business GeneralMarketing

ISBN10: 1446296628
ISBN13: 9781446296622
Publisher: Sage Publications Ltd
Published: Oct 29 2015
Pages: 320
Weight: 1.15
Height: 0.50 Width: 7.30 Depth: 9.00
Language: English
Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.

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