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The SAGE Handbook of Marketing Ethics
Hardcover
ISBN13: 9781529709292
Publisher: Sage Publishing Ltd
Published: Oct 21 2020
Pages: 576
Weight: 2.45
Height: 1.25 Width: 6.69 Depth: 9.61
Language: English
Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions.
PART 1: Foundations of Marketing Ethics
PART 2: Theoretical and Research Approaches to Marketing Ethics
PART 3: Marketing Ethics and Social Issues
PART 4: Issues in Consumer Ethics
PART 5: Ethical Issues in Specific Sectors
PART 6: Ethical Issues in the Marketing Mix
PART 7: Concluding Comments and Reflections
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