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L'impatto dei social network sul turismo
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ISBN10: 6203022195
ISBN13: 9786203022193
Publisher: Edizioni Sapienza
Published: Oct 20 2021
Pages: 56
Weight: 0.21
Height: 0.13 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9786203022193
Publisher: Edizioni Sapienza
Published: Oct 20 2021
Pages: 56
Weight: 0.21
Height: 0.13 Width: 6.00 Depth: 9.00
Language: Italian
I social network fanno oggi parte della nostra vita sociale e anche della nostra vita lavorativa. Influenzano ogni settore e può essere fonte di vantaggi competitivi, se ben gestiti. In particolare il presente studio vuole indagare come i social network hanno cambiato il mondo turistico. L'obiettivo non è solo quello di fotografare lo scenario reale, ma anche di proporre azioni che possono essere efficacemente implementate per affrontare questo scenario in evoluzione. Le principali domande a cui questo lavoro cerca di rispondere sono: come è cambiato il settore turistico dopo l'arrivo del Web 2.0?, Come sta cercando di reagire l'Italia a questo fenomeno?, Ci sono esempi di successo e fallimento in Italia?, Quali sono le linee guida che può essere seguito dagli attori turistici e come si misurano i ritorni concreti? Alla fine i lettori troveranno un'applicazione specifica per un vero caso italiano (Clubviaggi.it). Questa analisi dovrebbe essere particolarmente utile ai professionisti del marketing ea tutte quelle persone che vogliono capire e indagare le enormi potenzialità dei social network anche in un mondo apparentemente tradizionale, come quello turistico.
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