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Interfaith Marketing: A Cross-Religious Approach
Paperback
Series: Routledge Studies in Marketing
ISBN13: 9781032827483
Publisher: Routledge
Published: Jul 20 2026
Pages: 330
Weight: 1.08
Height: 0.73 Width: 6.14 Depth: 9.21
Language: English
The book gives an overview of the current state of knowledge of comparative religious research, how religious affiliations affect consumer behaviour, and its significance for companies that operate across borders. This volume will be of interest to scholars of international marketing and business, consumer behaviour, and religious studies.
1 different editions
Also available
Interfaith Marketing: A Cross-Religious Approach
Müller, Stefan
Gelbrich, Katja
Cabano, Frank G.
Hardcover
Also from
Cabano, Frank G.
Interfaith Marketing: A Cross-Religious Approach
Müller, Stefan
Gelbrich, Katja
Cabano, Frank G.
Hardcover
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