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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Global Corporate Brand Book

The Global Corporate Brand Book

Hardcover

Marketing

ISBN10: 1403996636
ISBN13: 9781403996633
Publisher: Springer Nature
Published: May 14 2009
Pages: 230
Weight: 1.15
Height: 0.70 Width: 6.00 Depth: 9.20
Language: English
The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.

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