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Virtuelle Börsen ALS Instrument Zur Marktforschung
Paperback
Series: Beiträge Zur Betriebswirtschaftlichen Forschung, Book 104
Business GeneralMarketingShakespeare
ISBN13: 9783824491018
Publisher: Springer Nature
Published: Dec 11 2002
Pages: 262
Weight: 0.79
Height: 0.63 Width: 5.83 Depth: 8.27
Language: German
Martin Spann zeigt theoretisch und empirisch, dass virtuelle Börsen ein Erfolg versprechendes Instrument zur Marktforschung sein können. Er verknüpft Theorien aus Volkswirtschaft, Finanzwirtschaft und dem Marketing mit der praktischen Umsetzung internetbasierter virtueller Börsen in mehreren Projekten auf Basis einer eigens hierzu entwickelten Software. Der Autor überprüft die Anwendbarkeit virtueller Börsen auf konkrete Probleme der Unternehmenspraxis in vier empirischen Studien und zeigt an Hand von Designmöglichkeiten, wie zukünftige Anwender virtuelle Börsen umsetzen können.
Ausgezeichnet mit dem Erich-Gutenberg-Preis 2003, dem Dissertationspreis der Industrie- und Handelskammer Frankfurt am Main und dem 3. Preis des Bundesverbands Deutscher Markt- und Sozialforscher e.V.
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