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Markentools II - New Brand Sprint: In 3 Stunden Eine Relevante Markenpositionierung Entwickeln
Paperback
Series: Essentials
ISBN13: 9783658479350
Publisher: Springer Gabler
Published: May 31 2025
Pages: 56
Weight: 0.21
Height: 0.15 Width: 5.83 Depth: 8.27
Language: German
Dieses Buch bietet eine umfassende Anleitung zur agilen und kollaborativen Markenpositionierung mit dem New Brand Sprint. Es behandelt die historische Entwicklung der Markenpositionierung, moderne Ansätze und innovative Werkzeuge, die Marken dabei unterstützen, sich in einem überkommunizierten Markt zu differenzieren.
Der Inhalt:
Geschichte der Markenpositionierung: Von den frühen Konzepten der Unique Selling Proposition (USP) bis zu den neuesten Theorien und Modellen
Aktuelle Herausforderungen der Markenpositionierung
New Brand Sprint Methodik: Eine detaillierte Beschreibung dieses agilen Ansatz zur schnellen und effektiven Markenpositionierung.
Praktische Anwendung und Beispiele für die Durchführung des New Brand Sprint.
Durch den im Buch vorgestellten New Brand Sprint Methodik können Marken ihre Differenzierungsmerkmale klar herausarbeiten und ihre Zielgruppe effektiv ansprechen. Im Vergleich zu klassischen Vorgehensweisen kann sich mit dem New Brand Sprint in 3 Stunden eine gute Positionierung erarbeitet werden.
Die Zielgruppe dieses Buches umfasst Marketing- und Markenmanager, Werbeagenturen, Unternehmensberater sowie Studierende und Akademiker im Bereich Marketing und Markenmanagement.
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