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Interner und externer Einsatz der Social Media-Instrumente
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ISBN10: 3668118884
ISBN13: 9783668118881
Publisher: Grin Verlag
Published: Jan 4 2016
Pages: 36
Weight: 0.13
Height: 0.09 Width: 5.83 Depth: 8.27
Language: German
ISBN13: 9783668118881
Publisher: Grin Verlag
Published: Jan 4 2016
Pages: 36
Weight: 0.13
Height: 0.09 Width: 5.83 Depth: 8.27
Language: German
Fachbuch aus dem Jahr 2015 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Univerzita Komenského v Bratislave (Faculty of Management), Sprache: Deutsch, Abstract: Der Begriff Social Media Marketing ist instrumental geprägt. Es handelt sich um eine spezielle Form des Marketings, die sich durch den zielorientierten Einsatz von Social Media bzw. der neuen Möglichkeiten im Web, nutzergenerierte Beiträge zu veröffentlichen und sich darüber auszutauschen, auszeichnet. Somit zielt Social Media Marketing darauf ab, die eigenen Vermarktungsziele durch die Nutzung von und die Beteiligung an sozialen Kommunikations- und Austauschprozessen mittels Web 2 0 Technologien zu erreichen. Soziale Medien dürfen aber nicht als weiterer Verkaufs-, Werbe- oder PR-Kanal missverstanden werden. Sie eröffnen interessante Möglichkeiten, in den Dialog mit Stakeholdern zu treten oder um One-to-one-Serviceleistungen zu erbringen. In diesem Aufsatz sollen die Ziele und die Erscheinungsformen der Social Media-Instrumente sowohl im internen als auch im externen Gebrauch dargestellt werden.
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