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Das Geschäftsmodell Amazon Dash und die aktuelle rechtliche Situation zur Nutzung der Dash-Buttons
Paperback
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ISBN10: 366898025X
ISBN13: 9783668980259
Publisher: Grin Verlag
Published: Aug 6 2019
Pages: 20
Weight: 0.08
Height: 0.04 Width: 5.50 Depth: 8.50
Language: German
ISBN13: 9783668980259
Publisher: Grin Verlag
Published: Aug 6 2019
Pages: 20
Weight: 0.08
Height: 0.04 Width: 5.50 Depth: 8.50
Language: German
Studienarbeit aus dem Jahr 2019 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Fachhochschule Bielefeld, Sprache: Deutsch, Abstract: Diese Arbeit soll das Geschäftsmodell Amazon Dash erläutern und die rechtliche Situation der Dash-Buttons darstellen. Waschpulver per Knopfdruck direkt an der Waschmaschine bestellen, Rasierklingen aus dem Bad und Geschirrspültabs aus der Küche: Amazons Dash-Buttons machen das möglich. Das klingt vielversprechend und nach einer Arbeitserleichterung für den Alltag. Jedoch wird seit der Einführung der Dash-Buttons immer wieder diskutiert, ob der kleine Knopf, welcher überall im Haus angebracht werden kann, neben der Arbeitserleichterung nicht auch Probleme und Risiken mit sich bringt. In Kapitel 1 wird dafür zunächst das Unternehmen Amazon vorgestellt. Insbesondere das Angebot Amazon Dash wird dabei ausführlich beschrieben. In Kapitel 2 wird darauf folgend das Geschäftsmodell Amazon Dash analysiert. Kapitel 3 soll darauf aufbauend die rechtliche Situation aufführen und die bestehenden Problematiken aufzeigen. Abschlie end wird in Kapitel 4 die Zukunft der Amazon Dash-Buttons beurteilt und diese Arbeit resümiert.
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