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Electronic Services: Dienstleistungsmanagement Jahrbuch 2002
Hardcover
Business GeneralManagementMarketing
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ISBN13: 9783409118361
Publisher: Springer Nature
Published: Feb 25 2002
Pages: 898
Language: German
Wie kann die komplexe Aufgabe der Gestaltung elektronischer Services im Dienstleistungsbereich optimal gelöst werden? Welches sind die Besonderheiten elektronischer Services? Wie kann eine Verbindung elektronischer mit konventionellen Services zu Leistungsbündeln erfolgen? Welches sind Faktoren, die den Grad der Standardisierung vs. Individualisierung bestimmen? Wie können elektronische Services vermarktet werden und welche Rolle spielt der Kundenkontakt-Mitarbeiter? Wie kann ein Kapazitätsmanagement elektronischer Services gestaltet werden? U.a.m.
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