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La matrice SWOT et la stratégie d'entreprise: Comment analyser les options stratégiques envisageables ?
Paperback
ISBN13: 9782806257277
Publisher: Klincksieck
Published: Nov 18 2014
Pages: 32
Weight: 0.09
Height: 0.07 Width: 5.00 Depth: 8.00
Language: French
- Distinguer les facteurs qui influencent positivement ou négativement le fonctionnement interne et l'environnement externe de votre entreprise
- Mieux définir votre plan d'action stratégique grâce à cet outil d'analyse multidimensionnel
- Prendre les bonnes décisions quant à l'avenir
- Et bien plus encore ! Le mot de l'éditeur:
Avec l'auteur, Christophe Speth, nous avons cherché à présenter aux lecteurs ce modèle d'analyse stratégique aujourd'hui encore considéré comme incontournable, particulièrement dans les départements marketing des grandes entreprises.
Juliette Nève À PROPOS DE LA SÉRIE 50MINUTES Gestion & Marketing
La série Gestion & Marketing de la collection 50MINUTES fournit des outils pour comprendre rapidement de nombreuses théories et les concepts qui façonnent le monde économique d'aujourd'hui. Nous avons conçu la collection en pensant aux nombreux professionnels obligés de se former en permanence en économie, en management, en stratégie ou en marketing. Nos auteurs combinent des éléments de théorie, des études de cas et de nombreux exemples pratiques pour permettre aux lecteurs de développer leurs compétences et leur expertise.
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