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Business Model Canvas: Élaborer une stratégie de développement
Paperback
ISBN13: 9782806269256
Publisher: Klincksieck
Published: Sep 2 2015
Pages: 68
Weight: 0.17
Height: 0.14 Width: 5.06 Depth: 7.81
Language: French
Un guide pratique et accessible pour vous familiariser au Business Model Canvas
Le Business Model Canvas est fait vous, entrepreneurs ! Facile à employer, cet outil centré sur la proposition de valeur vous permettra de repenser vos priorités et d'imaginer des plans d'action concrets à mener en vue de créer de la plus-value pour votre entreprise.
Ce livre vous aidera Ã
- Structurer vos idées les plus folles;
- Construire votre business model;
- Définir votre proposition de valeur;
- Et bien plus encore !
Le mot de l'éditeur:
Avec l'auteur, Magali Marbaise, nous avons cherché à présenter aux lecteurs un canevas révolutionnaire, bien qu'a priori relativement simple. Développé par Alexander Osterwalder et Yves Pigneur, ce merveilleux outil risque bien de convaincre plus d'un entrepreneur. - Juliette Nève
À PROPOS DE LA SÉRIE 50MINUTES Gestion & Marketing
La série Gestion & Marketing de la collection 50MINUTES fournit des outils pour comprendre rapidement de nombreuses théories et les concepts qui façonnent le monde économique d'aujourd'hui. Nous avons conçu la collection Business & Economics en pensant aux nombreux professionnels obligés de se former en permanence en économie, en management, en stratégie ou en marketing. Nos auteurs combinent des éléments de théorie, des études de cas et de nombreux exemples pratiques pour permettre aux lecteurs de développer leurs compétences et leur expertise.
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