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Modelul de afaceri Canvas: Lăsați afacerea dvs. să înflorească cu acest model simplu
Paperback
ISBN13: 9782808602280
Publisher: Klincksieck
Published: Jan 20 2023
Pages: 32
Weight: 0.09
Height: 0.07 Width: 5.06 Depth: 7.81
Language: Romanian
Înțelegeți esența Business Model Canvas (cunoscut și sub numele de BMC) în doar 50 de minute cu această carte practică și concisă. Business Model Canvas este un instrument utilizat pentru a conceptualiza noi modele de afaceri și pentru a le documenta pe cele existente, astfel încât companiile să poată crea, livra și capta valoare. Astfel, le permite utilizatorilor să transforme ideile abstracte în modele de afaceri și planuri de afaceri. Această carte vă oferă o introducere utilă în operațiunile unei afaceri tipice, inclusiv parteneriatele cheie, structura costurilor și fluxurile de venituri. Nu numai că veți învăța cum să identificați acești factori cu ajutorul Business Model Canvas, dar veți examina și studii de caz din viața reală, veți descoperi deficiențele instrumentului, inclusiv analiza sa relativ statică, și veți afla despre modele conexe, cum ar fi matricea BCG de creștere a cotei de piață și cele cinci forțe ale lui Porter.
Despre Business Model Canvas: Business Model Canvas este un instrument extrem de util care poate ajuta la ghidarea lansării unui nou produs, a unui nou început sau a unui nou proces. Succesul și eficacitatea sa se datorează simplității și clarității sale, ceea ce face ca acesta să fie ușor de utilizat singur sau în echipă. În această carte, veți descoperi cum vă poate ajuta Business Model Canvas, veți învăța cum să faceți viabile ideile revoluționare, ieșite din comun, și veți folosi rezultatele pentru a vă revitaliza afacerea sau pentru a urca în ierarhie. O explicație clară a beneficiilor și a posibilelor dezavantaje ale metodei, o discuție a unui studiu de caz practic și o introducere în modelele conexe vă oferă instrumentele de care aveți nevoie pentru a vă adapta abordarea la situația dumneavoastră.
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