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Food Advertising and Childhood Obesity: Examining Food Type, Brand Mascot Physique, Health Message, and Media

Food Advertising and Childhood Obesity: Examining Food Type, Brand Mascot Physique, Health Message, and Media

Paperback

Series: Routledge Studies in Marketing

AccountingMarketingHealth General

ISBN10: 1032175656
ISBN13: 9781032175652
Publisher: Routledge
Published: Sep 30 2021
Pages: 120
Weight: 0.33
Height: 0.25 Width: 5.50 Depth: 8.50
Language: English

This book explores the ways in which the environmental factor of advertising can influence children's food choice and health status, and how it contributes to the significant public health issue of childhood obesity.

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