Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Data-Driven Marketing Strategy: How to Apply Data to Achieve Measurable Results

Data-Driven Marketing Strategy: How to Apply Data to Achieve Measurable Results

Miller, Kamila

Hardcover

Business GeneralMarketing

PREORDER - Expected ship date February 24, 2026

ISBN10: 1398623865
ISBN13: 9781398623866
Publisher: Kogan Page
Published: Feb 24 2026
Pages: 336
Language: English

The comprehensive undergraduate guide to designing creative, data-driven marketing strategies.

Data-Driven Marketing Strategy gives upper-level undergraduate students a comprehensive framework for turning marketing data into creative, evidence-based strategies that deliver measurable impact. Written by Kamila Miller, it helps students move beyond understanding metrics to interpreting insights and applying them to real marketing challenges.

This textbook provides step-by-step guidance on how to develop marketing strategies that resonate with audiences and drive performance. It covers every stage of the marketing process, from understanding customer needs and crafting value propositions to executing campaigns and measuring results. Students learn how to segment audiences, build customer personas and use data to personalize experiences. Contemporary coverage includes customer experience (CX) as a key differentiator, along with the ethical use of Artificial Intelligence (AI) and machine learning for marketing innovation.

Designed to support both classroom learning and independent study, this textbook aligns with undergraduate modules in Marketing Strategy and Data-Driven Marketing. It includes:

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