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Copy That: A Truckload of Formulas, Formats, and Checklists for Effective Copywriting
Paperback
Publisher: Independently Published
Published: Aug 1 2025
Pages: 212
Weight: 0.55
Height: 0.45 Width: 5.50 Depth: 8.50
Language: English
Copywriters and communicators: If you've ever stared at a blinking cursor wondering how to start a headline, write a call to action, or format a social media ad that actually performs, you're not alone. And you don't have to wing it.
Copy That is a practical, accessible guide for anyone who writes copy professionally-or wants to write efficiently and effectively. Whether you're an early-career marketer, a communications student, a freelance writer looking to level up, or a seasoned pro who loves refreshers and reminders, this book gives you the formulas, frameworks, and checklists you need to write high-performing copy across dozens of formats.
Inside, you'll find:
Proven formulas for headlines, body copy, and CTAs-for emails, ads, landing pages, and more.
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