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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Cross-Cultural Business Communication: Intercultural Competence as a universal Interculture

Cross-Cultural Business Communication: Intercultural Competence as a universal Interculture

Rosenhauer, Sven

Paperback

ManagementMarketing

ISBN10: 3869432799
ISBN13: 9783869432793
Publisher: Grin Verlag
Published: Aug 14 2012
Pages: 196
Weight: 0.58
Height: 0.45 Width: 5.83 Depth: 8.27
Language: English
Diploma Thesis from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, Berlin School of Economics, language: English, abstract: The purpose of the present thesis is to examine if and to which extent cultures converge in an international business environment and if intercultural competence has a bearing on it. Therefore, theoretical and practical insights in the subject of culture, its implicit and explicit differences, as well as its measurements will be provided. Due to the fact that communication - as a major cultural attribute - is the most obvious level on which cultural differences are recognized, insights in the topic of cross-cultural and intercultural communication will be given. A thorough discussion of the concept of culture and communication is beyond the scope of this paper, but in what follows, an adequate overview of recognized and well-known researchers? theories and findings will be provided. Besides giving theoretical background knowledge, it will be examined whether the internationally defined soft skills of intercultural competence can be seen as an approach towards a universal interculture, likewise a universal communication. The topic of the present thesis will be illustrated by a case study, as well as researched and evaluated by a field study conducted at one of the most culturally diverse organization - the United Nations. Findings should only expose tendencies to confirm or disprove previous research findings in the field of cross-cultural comparative research and intercultural communication. It is not intended to present new empirical findings.

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